Marketing Operations & Analytics Manager

Company Overview

We are on a mission to revolutionize the cloud infrastructure backup industry for enterprise customers. Led by a team of successful serial entrepreneurs and ex-Amazon senior leaders, we secured $200 million in funding in 2024 from prominent VCs like Sequoia, Lightspeed and Greenoaks, and we’re gearing up for an exciting journey and rapid growth.

Role Overview

We're looking for a data-driven and results-oriented Marketing Operations & Analytics Manager to join our growing marketing team.  If you're passionate about leveraging data to optimize marketing campaigns, build scalable processes, and contribute to the success of a fast-paced startup, we want to hear from you!

This is one of the first roles in our expanding marketing team, and you'll play a pivotal role in building our marketing tech stack, establishing key performance indicators (KPIs), and providing actionable insights to drive marketing effectiveness.

Key Responsibilities

• Build and manage our marketing technology stack, including CRM, marketing automation (e.g., HubSpot, Salesforce), analytics platforms (e.g., Google Analytics), and other relevant tools.
• Develop and implement marketing analytics dashboards and reports to track key performance indicators (KPIs) across all marketing channels.
• Analyze marketing campaign performance, identify trends and insights, and provide recommendations for optimization.
• Collaborate with marketing team members to define campaign goals, target audiences, and measurement frameworks.
• Develop and document marketing processes and best practices to ensure efficiency and scalability.
• Support the execution of marketing campaigns, including email marketing, lead generation, and event marketing.
• Stay up-to-date on the latest marketing technology and analytics trends.

Qualifications

• 5+ years of experience in marketing operations and analytics, preferably in a B2B SaaS or enterprise software company.
• Strong understanding of marketing automation principles and best practices.
• Proficiency in marketing analytics and content management systems (e.g., HubSpot, Webflow).
• Experience with data visualization and reporting tools (e.g., Looker).
• Excellent analytical and problem-solving skills, with the ability to translate data into actionable insights.
• Strong communication and collaboration skills, with the ability to work effectively across teams.
• Self-motivated and able to thrive in a fast-paced, dynamic startup environment.
• Experience with SQL or other data query languages is a plus.
• Experience with lead scoring and lead nurturing programs is a plus.

Why Join Us?

• Be part of a passionate and innovative team driving change in the cloud backup space.
• Opportunity for professional growth in a fast-paced startup environment.
• Competitive salary and benefits package.
• Direct impact on the company's marketing success.