Senior Product Marketing Manager
Company Overview
We are on a mission to revolutionize the cloud infrastructure backup industry for enterprise customers. Led by a team of successful serial entrepreneurs and ex-Amazon senior leaders, we secured $200 million in funding in 2024 from prominent VCs like Sequoia, Lightspeed and Greenoaks, and we’re gearing up for an exciting journey and rapid growth.We're looking for smart, forward-thinking marketers who bring both creativity and enthusiasm to the table. If you're passionate about crafting marketing content, GTM plans and campaigns that are fun and impactful, we want to hear from you! This is one of the first roles in our expanding marketing team, and you'll play a pivotal role in shaping our strategy and success
Position Overview
The Senior Product Marketing Manager will be responsible for orchestrating and implementing all
marketing readiness initiatives and asset creation essential for a seamless and impactful
product launch. This role requires a strategic thinker who can translate technical features into
compelling value propositions, ensure our cloud service resonates with our vertically focused
target enterprise audience, and enable our sales team for success.
Key Responsibilities
- Develop and execute go-to-market marketing strategies and collateral to support product
and business growth. - Conduct market research to identify customer needs, competitive landscape, and
industry trends. - Craft compelling product messaging that resonate with our audience and work with our
creative agency to create briefs that will bring marketing content to life (email content,
reports, video, blog). - Collaborate with sales and customer success teams to create impactful sales
enablement materials, training, and presentations. - Monitor and analyze product performance, using data to inform marketing strategies and
tactics.
Qualifications:
- 5+ years of product marketing experience in a tech company
- Proven track record of successfully launching and positioning tech products in
competitive markets. - Excellent written and verbal communication skills, with a knack for storytelling.
- Self-motivated and able to thrive in a fast-paced, dynamic startup environment.
- Proficiency in data analysis and performance metrics to guide decision-making.
- Experience with CRM and marketing automation tools (e.g., Salesforce, HubSpot) is a plus
Why Join Us?
- Be part of a passionate and innovative team driving change in the cloud backup space.
- Opportunity for professional growth in a fast-paced startup environment.
- Competitive salary and benefits package.
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