Digital Marketing Specialist

At Eleo, we aspire to be one of the world’s leading off-highway battery pack specialists. Backed by Yanmar, our battery solutions are driving our customers towards net-zero emissions. We do more than build batteries, we’re paving the way for a more sustainable future. 

Our pioneering spirit drives us to innovate at every step, delivering the best results possible. We’re a fast-growing, young company with a vibrant culture of innovation and collaboration where every voice counts and every idea is valued.  

Thriving at bringing together diverse minds and talents, we achieve our shared goals dynamically. Making a difference is meaningful and exciting for us, as we aim to balance personal ambition with collective achievements. Our team is equipped with the tools to help create a cleaner and electrified future. 

Are you ready to join our mission to enable widespread electrification of off-highway equipment and vehicles? 

What you will do: 

Join our team as a Digital Marketing Specialist and take charge of our online marketing efforts to drive brand awareness and growth. This role offers you the chance to make a significant impact from day one, with the autonomy to innovate and build comprehensive marketing strategies. As part of the Marketing team, you will report directly to the Global Marketing Lead. 

As a Digital Marketing Specialist, you will be at the forefront of creating and executing multi-channel marketing campaigns. Your contributions will directly influence our online presence, sales pipeline, and participation in trade shows and conferences. If you are passionate about digital marketing, eager to shape our digital landscape, and ready to take on new challenges, we want to hear from you. 

Your key responsibilities: 

• Develop and execute online strategies to elevate brand awareness and drive sales pipeline growth. 
• Plan, execute, and optimize multi-touch, multichannel B2B online marketing campaigns. 
• Manage daily operations with agencies for content planning, creation, and advertising, ensuring effective coordination. 
• Conduct A/B testing, build landing pages, and implement marketing automation workflows. 
• Lead and coordinate the execution of paid online campaigns across various channels. 
• Manage social media channels (for now: LinkedIn and YouTube), creating engaging content and fostering community interactions. 
• Develop reports and dashboards to monitor and analyze the performance of digital campaigns using tools like HubSpot, Meltwater and Google Analytics. 
• Implement SEO/SEM strategies to improve organic search visibility, including keyword strategies and third-party listings, with the goal of increasing website traffic.  
• Oversee website content updates to ensure accuracy, relevance, and alignment with brand and marketing objectives. 
• Support digital activities related to trade shows and conferences, ensuring a cohesive online and offline marketing strategy.  
• Develop and execute email marketing campaigns, including list creation, segmentation, and performance analysis. 

Requirements & qualifications: 

• 3+ years of experience in a similar role, preferably in a product-focused environment. 
• Bachelor's or Master's degree in Marketing or a related field. 
• Hands-on experience in marketing automation, content marketing, and online advertising. 
• Excellent command of English, both verbal and written.  
• Experience with tools such as HubSpot, Google Analytics, and SEM/PPC platforms. 
• Proven ability to innovate and take initiative in a dynamic work environment. 
• Possesses a startup mindset with the ability to work beyond strict role boundaries. 

 What we offer you: 

• Attractive Salary Package: We value your expertise and offer salaries that reflect your skills and experience. 
• Future-Ready Pension Plan: Plan your future with confidence through our generous pension scheme. 
• Company-Wide Lunches: Socialize with colleagues over daily lunches. It’s a fun and fulfilling environment, boosting working relationships and collaboration. 
• Wellbeing Support: We provide personal coaching and wellbeing resources to support your lifestyle as you build your career with us. 
• Hassle-Free Commuting: We ensure your journey to work is as simple as possible. Enjoy the convenience of a commuting allowance or an OV Business Card.  
• Flexible Working Hours: Embrace the freedom to shape your workday with flexible hours and the option to work from home twice a week. We trust you to balance your time effectively.  
• Generous Time Off: Recharge with 35 holiday days per year, including a company closure during Christmas and New Year’s Eve, plus national holidays. 

Interested? 

If this role resonates, we want to hear from you. Your skills could be the perfect fit for our innovative team at Eleo.  

Please apply directly on this page with your CV and cover letter and we look forward to receiving your application.