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Product Marketing Manager

Lisbon, Portugal

We are looking for a Product Marketing Manager who will drive content and product marketing initiatives across multiple channels, ensuring strong positioning, consistent messaging, and measurable impact on brand visibility and user activation.

Location: office-based in Lisbon, Portugal (relocation supported)

Responsibilities:

  •  Manage and optimize content across all PESO channels (paid, earned, shared, owned)
  •  Improve CTA placements and overall conversion flow across content assets
  •  Execute and optimize content distribution and user activation strategies
  •  Track and analyze performance metrics (OR, CR, content reach, reprints) and implement improvements
  •  Own and continuously update website and social media content aligned with SEO and growth goals
  •  Coordinate cross-functionally with content, marketing, business development, and legal teams
  •  Identify new opportunities for placements, partnerships, and media exposure
  •  Work with key Media, managing media buying
  •  Improve content production workflows for better speed and quality
  •  Manage and oversee content delivery from external contributors and subcontractors
  •  Refresh and optimize evergreen content and creative assets

Requirements:

  • Strong Experience in B2B with Game Providers / Live Games / Slots Aggregator
  • 4+ years of experience in marketing
  • Strong experience in digital and lead-gen marketing
  • Solid understanding of content marketing, SEO, PR, and brand comms
  • Experience working with external stakeholders, such as SBC, SiGMA, EGR, IGA, GGA, etc.
  • Ability to work with briefs and deliver ready-to-publish content
  • Experience with marketing tools and performance tracking
  • Strong organizational skills and ability to manage multiple stakeholders
  • Affiliate marketing/reputation management experience is a plus
  • English: B2/C1+ (fluent), additional languages are a plus

 

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