New

Senior Content Marketing Manager - Maternity Cover

London, England, United Kingdom

Disguise sits at the heart of the most inspiring live and virtual experiences in the world, leading the market in building a software and hardware solution that designs, sequences and controls the most spectacular productions across film and TV, broadcast, live and corporate events.

Role:                               Senior Content Marketing Manager 
Department:                   Marketing
Location:                        London
Reports into:                  Global VP of Marketing
Contract:                        1 year Fixed Term Contract (Maternity Cover)

 

About the role

We are looking for a talented and creative Senior Content Marketing Manager to join our team as  maternity cover. If you are passionate about crafting stories about the world’s most exciting events and experiences and driving commercial results - then this role is for you! 

You will lead our content marketing efforts, working with our Content Marketing Manager, Senior Growth and Digital Marketing Managers, and our Global VP of Marketing to plan, curate and execute the content marketing strategy and drive leads down the funnel, ideating and executing content that supports demand generation activities, product launches, PR, awards, SEO strategy, events, and wider brand-building.

You will work directly with Disguise customers and users from around the world, helping to bring their stories to life across case studies, spotlight blogs, press interviews, videos and more, shining a light on how the Disguise platform is solving challenges for our target audiences. You will also collaborate with key stakeholders in the wider business, from Product and Sales, to R&D and Technical Solutions to inform thought leadership and ensure we are creating exciting, impactful and educational content for our community.

 

What you will do 

Content Strategy & Creation

  • Content planning: Own, develop, and execute the global content strategy, working with the VP of Marketing. You will align content with business goals, present regularly to exec team, and drive content across the full customer lifecycle.
  • Content creation: Lead the planning, research, and writing of key strategic content (ebooks, customer case studies, blogs, infographics, customer interviews etc) while overseeing the output of the Content Marketing Manager. You will also own lead-driving activities like webinars, handling everything from tech rehearsals to final delivery.
  • Content promotion: Drive content reach via organic channels. You will lead on alignment with Senior Growth and Digital Marketing Managers, holding regular 1:1s with senior leaders to integrate content into global campaign plans.
  • Proactively seek new content opportunities: Collaborate with execs and senior stakeholders to identify upcoming projects. You will own the timeline for reaching out to customers and planning marketing well in advance of project launches.
  • Video: Lead the creation of key video case studies, showreels, demo videos and more, owning the process from storyboarding and shoot management through to final edits.
  • Brand champion. Act as the ultimate guardian of the brand tone of voice and design standards, ensuring all global content maintains high-quality benchmarks and that brand guidelines are adhered to throughout the business.

PR, Thought leadership, Awards & Socials

  • PR: Own the global PR strategy, budget, and agency relationship, with a focus on reach and impact. You will lead on hero customer stories, product launches and company news, work on feature contributions, and will be accountable for consistency, quality and maintenance of brand voice across all global PR activities.
  • Thought Leadership: Drive thought leadership strategy, ideating and producing high quality, impactful content drawing on the insights of subject matter experts within Disguise and its community. You will lead on the submission of speaker proposals, working with the Events Manager to ensure we have a strong presence at key industry events.
  • Sector Research: Conduct proactive, in-depth research into key business verticals (Live Events, Immersive Experiences, Themed Attractions, and Stadiums and Venues). You will use these insights to identify emerging marketing trends and customer pain points, and lead the direction of the content plan and thought leadership strategy.
  • Awards strategy: Own the global awards strategy and budget, guiding the Content Marketing Manager on entry submissions and managing attendance at key award shows.
  • Social media oversight: Directly oversee the Content Marketing Manager’s social media plans, ensuring alignment with business strategy and providing final sign off on execution where necessary 

Analytics and success management

  • SEO and GEO: Own the performance of the Insights Hub and ensure all content adheres to best-in-class SEO/GEO standards, collaborating with the Digital Marketing Manager to make improvements where necessary.
  • Analytics and success management: Lead the analysis of content performance, presenting quarterly, half-yearly and annual reports to the VP of Marketing, Exec team and other stakeholders to recap activities and highlight successes and areas for improvement. You will use data to guide changes and optimise ROI for future plans.

Operational responsibilities

  • Team Management: Directly manage the Content Marketing Manager, overseeing their content production, social media management, and professional development to ensure they hit key milestones.
  • Budget Management: Own the annual Content Marketing budget, covering PR, Awards, Video, Printing and wider Content, ensuring quarterly spend targets are hit and spend is distributed across global regions.

Experience we are looking for 

  • 8+ years proven experience in handling content strategy and creating content that drives company growth
  • Experience creating content for companies working within technology / hardware / software
  • Experienced at managing external agencies and resources
  • Experience managing or mentoring small teams of 1+ direct reports 
  • Experience managing video production 
  • Project management expertise, with the ability to manage multiple projects and operate at pace. 
  • Understanding of best-in-class SEO practices

Not essential but extra points if: 

  • Experience in the media and entertainment industry including Live Events, Immersive Experiences, Themed Attractions, Stadiums & Venues, Film/TV
  • Experience using tools in our marketing tech stack: Salesforce, Pardot, Drupal CMS, Powerbi and GA4.
  • Basic design skills using tools such as Figma

Skills, behaviours and values we are looking for

  • Great communicator: A skilled wordsmith with excellent communication skills
  • High level of attention to detail: able to keep reports and documentation up to date
  • Winning mindset: being brave, bold and striving for growth
  • Driven: being proactive and passionate in seeking what might not immediately be apparent
  • Dependable: being both a team player and autonomous agent to drive results
  • Dynamic: being able to pivot quickly with an abundance of energy and resilience
  • No Ego: being approachable, authentic and humble

About Disguise

Disguise is the industry-leading platform sitting at the heart of a new era of visual experiences. One powerful integrated system of software, hardware and services to help create the next dimension of real-time spectacle.
We partner with the biggest entertainment brands and companies in the world to deliver the A-list of live music events, live TV broadcasts, immersive experiences, installations, theatre, film and TV production, corporate communications and brand product launches. Working with Disney, Snapchat, Netflix, ESPN, the Burj Khalifa, and Adele, Disguise is the number one partner delivering the next dimension of entertainment. 

 

Don’t Disguise your differences.

Innovation comes from everyone. We strive to create a workplace that reflects our diverse audience. We celebrate our people for their full authentic selves, and embrace uniqueness. Inclusion and Equity matter at Disguise. We create together and we create everywhere. 

 

Our values

  • Honest. We are real with ourselves and our clients and share our ideas with openness and transparency. 
  • Evolutionary. We innovate using our user’s ever-changing needs so our technology remains ahead-of-the-game.
  • Fearless. We take the best path, not the easiest, and innovate where it’s right, not where it’s simplest.
  • Resilience. We don’t give up until we find the right solution, even if it means going outside our remit.
  • Belong.  We create an environment where everyone feels like they belong and is empowered to do their best work.

 

Our benefits

  • We have a suite of globally relevant competitive benefits packages as we want to make sure we retain the best talent out there. Our benefits for every perm hire, globally include:
  • Unlimited Paid Time Off - with minimum time you must take set at 20% above statutory
  • Hybrid working between home and our offices (dependent on role and location)
  • Mental health and wellbeing support - subscription to the Calm app, mental health first-aid buddies, employee assistance programmes
  • Gig allowance - £400 (or local equivalent) to spend on tickets every year to immerse yourself in our industries
  • Belonging policies -  including (but not limited to) support for Parental, Fertility, Miscarriage, Menopause and Transitioning
  • Training, coaching & mentoring

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