Digital Marketing Manager

Digital Marketing Manager

Leatherhead

£45,000

We are the number 1 professional skincare brand globally and we are passionate about bringing everyone skin confidence. At Dermalogica we are on a mission to create respect and success for the professional skin therapist and aesthetic practitioners through Skin Centres, Spas, Medi Clinics and Wellness Centres. Our brand DNA is delivered through outstanding business support, excellent education and revolutionary product in the hands of expert practitioners.

Do you dream of being part of this industry changing movement? If so, we are looking for inspirational top talent to be part of something special.

Do you want to be part of our tribe? ……. Keep reading!

We’re seeking a bold, strategic thinker to step into the spotlight as Digital Marketing Manager. This exciting new role will drive paid performance, elevate our brand values, and play a vital part in our mission to change lives through skin confidence.

Reporting to the Associate Digital Director, you will lead the full digital marketing mix with ownership of the strategy, test-and-learn roadmap, and incremental ROI of our annual media budgets across paid social, display, search and beyond.

You’ll partner across departments to unify DTC, B2B, and Retail marketing into a cohesive, high-performing strategy. Working with external agency partners, internal sales teams, brand marketing and B2B leads. The role brings together separate marketing efforts to set a course for long-term awareness and growth.

This is a hands-on, high-impact role for someone passionate about paid marketing, cross-functional collaboration, and digital innovation.

The responsibilities of the Digital Marketing Manager…. Could this be you?

· Lead and own the digital marketing strategy across all paid channels including social, display, search and video.

· Partner with internal teams across Ecommerce, Brand, Retail and Professional B2B to align digital marketing efforts and ensure consistency of message, spend efficiency and visibility.

· Internal ownership for our incremental media spends platform - reporting, sharing regular updates, and guiding future investment through data insights.

· Briefing campaigns and creative assets, approving plans, and data-led optimisation.

· Manage 2 external agency partners in paid search and social media buying.

· Develop a cross-channel paid media roadmap with test-and-learn strategies to maximise growth and efficiency.

· Drive a cohesive digital marketing calendar that supports key brand activations, launches, and promotions across all commercial channels.

· Monitor campaign performance, creative performance learnings, customer acquisition costs, and performance against KPIs.

· Ensure ongoing media budget planning, forecasting, tracking and communicating.

· Champion innovation and share emerging platform and creative insights, performance trends and learnings with the wider business

Do you have the below skills?

· Strong background in digital marketing with experience leading paid campaigns across social, search and display.

· Hands-on experience managing external media agencies and building in-house media measurement processes.

· Strong analytical mindset with confidence in using data to inform decisions and drive optimisation.

· Track record of delivering effective cross-functional collaboration and harmonising marketing efforts.

· Experience working within ecommerce, beauty, health or lifestyle brands is desirable.

· Confident communicator with strong stakeholder management and presentation skills.

· A proactive self-starter with a test-and-learn mindset and commercial focus.

What is in it for you?

• Private Health Care with Vitality and Medicash
• Life insurance with Legal and General which includes – Virtual GP with Health365, wellbeing and counselling and Financial Protection. 
• A 5% pension contribution from the company as well as access to a pension’s advisor.
• Your Birthday off work!
• 5 paid sick days per year
• £70 monthly product allocation
• Access to new product innovation before they hit the shelves so that you can experience the products first-hand
• 30% off other Unilever Prestige Brands such as Hourglass, Living Proof, Ren, Murad and Kate Somerville
• Access to Unilever Discounts, an online shopping website discounts on multiple high street brands
• The opportunity for growth and progression, we really invest in your personal development through our Learning and development platforms.
• Treats in the office such as our Free Ice Cream Fridge and regular complimentary skin treatments

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At Dermalogica, we are committed to achieving success and fostering respect through excellent education, innovative products, and outstanding human connection. We actively promote equal opportunities, reject discrimination, and value diverse perspectives. Join us in creating a workplace that reflects our dedication to excellence and innovation, where everyone, regardless of background, feels valued and empowered to contribute their unique talents. We welcome applicants from all walks of life to be part of our journey toward success and meaningful human connections.