CRM Manager - B2B iGaming

About us:

Delasport is where technology meets the excitement of sports and gaming! As a leading powerhouse in iGaming software, we provide everything from platform development to player account management. Our platform is designed to make every player feel like the star of the show, with personalized experiences and cutting-edge technology at its heart.   

Since our founding in 2010, we have won multiple international awards and have established a proven track record of excellence, stability, and overall success. This achievement only drives us to reach even greater heights.
Currently, we are proud to have over 500 experts across various business fields and several offices in Bulgaria (Sofia and Plovdiv), Ukraine, and Malta.

Your Role: 

We are seeking a CRM Manager to join our dynamic team at Delasport, a leading B2B iGaming solutions provider. This role focuses on managing CRM campaigns, optimizing player engagement, and driving customer retention, while supporting affiliate-driven acquisition strategies. Unlike traditional CRM roles, this position does not involve direct people management but requires strong cross-functional collaboration, particularly with the Affiliate Team.

How You’ll Make an Impact:

• CRM Campaign Management
  • Plan, execute, and optimize multi-channel CRM campaigns (email, SMS, push notifications, in-app messaging).
  • Segment player databases to deliver personalized communications that drive engagement and retention.
  • Monitor campaign performance and provide actionable insights.
• Customer Retention
  • Design and implement retention strategies to increase player lifetime value (LTV) and reduce churn.
  • Develop loyalty programs, reactivation campaigns, and personalized offers to keep players engaged.
  • Track retention KPIs (repeat play rate, churn rate, active days per user) and continuously improve.
• Affiliate Collaboration
  • Work closely with the Affiliate Team to align CRM activities with affiliate-driven acquisition strategies.
  • Support affiliates with tailored CRM initiatives to maximize player retention and loyalty.
  • Provide data-driven feedback to affiliates on campaign effectiveness.
• Data & Reporting
  • Analyze player behavior and campaign results to identify trends and opportunities.
  • Prepare regular reports on CRM performance, retention KPIs, and affiliate-linked CRM outcomes.
  • Ensure compliance with GDPR and responsible gaming standards.
• Optimization & Innovation
  • Continuously test and improve CRM workflows, automation, and personalization.
  • Stay updated on CRM tools, technologies, and iGaming industry trends.
  • Suggest innovative approaches to enhance customer journeys and affiliate synergies.

Who You Are: 

• Proven experience in CRM management within iGaming, sports betting, or digital entertainment industries.
• Strong understanding of customer retention strategies and affiliate marketing dynamics.
• Hands-on experience with CRM platforms (e.g., Smartico, or similar).
• Analytical mindset with proficiency in reporting tools (Excel, BI dashboards, Google Analytics).
• Excellent communication and collaboration skills; ability to work cross-functionally without direct team management.
• Knowledge of regulatory requirements in iGaming (GDPR, responsible gaming).
• Fluency in English.

What We Offer to Make You Smile: 

We’re not just about work, we’re about perks, too! Here’s what’s in it for you:   

• Competitive Salary Package: We value your expertise and hard work. 
• Time Off: 20+ vacation days to relax and recharge. 
• Perks & Vouchers: From celebrating birthdays to welcoming newborns, we’ve got you covered. 
• Health & Wellness: Comprehensive health insurance and a Multisport card. 
• Continuous Learning: Budget for courses, certifications, and self-development. 
• Central Office Locations: Work in a fantastic pet friendly, accessible spot. 

Wait, there's more: 

• Birthday Bash: Let’s celebrate YOU! Join our birthday parties to bring the team together and make everyone feel special! 
• Multicultural Days: Explore flavors and traditions! Experience the vibrant cultures of your colleagues through food, music, and fun activities! 
• Massages at the Office: Treat yourself! Enjoy on-site massages to melt away stress and tension right at your desk. 
• Chess Lessons: Checkmate your boredom! Join our chess lessons to sharpen your mind and have fun with friends! 
• Bulgarian for Foreigners Lessons: Level up your language skills! Our classes help you master Bulgarian for smoother communication! 

Ready to Be Part of Something Big?   

If you're excited to join a team that's revolutionizing the iGaming world and want to make a real impact, apply today. We can't wait to meet you! 

#LI-ONSITE