Director of Marketing

About Datavations

Datavations is a New York-based data and AI software company specializing in the $2.3 trillion building materials industry. Our platform, powered by advanced Machine Learning and Artificial Intelligence, provides manufacturers with a data-driven approach to better serve customers and grow their relationships with key accounts. By simplifying massive datasets into actionable business insight, we help businesses unlock intelligence and make data-driven decisions to optimize pricing, inventory, and product assortment.

About the role

Datavations is seeking a Director of Marketing to lead the day-to-day operation of our marketing function. You will inherit a small, focused team and a clear commercial mandate: build the marketing engine that delivers warm, qualified leads to our sales organization at consistent volume and quality. This is a hands-on leadership role, not a brand-only or content-only role. You will be accountable for the marketing contribution to pipeline, the velocity and quality of everything the marketing team ships, and the connection between marketing activity and revenue outcomes.

You'll be measured on your ability to:

• Build marketing's contribution to pipeline by standing up attribution and reporting marketing-sourced and influenced opportunities through the funnel
• Lead a team of four through both strategy and execution, setting operating rhythm and individual rocks
• Represent marketing in cross-functional GTM forums as the strategic voice of the function
• Grow our freemium data program audience and convert it into qualified opportunities for the sales team
• Build relationships with industry trade media and association partners that compound year over year

This is a high-profile role where you'll help write our next chapter. You are stepping in at the perfect moment, early enough to shape the playbook, but with the momentum and resources to ship big wins fast. You'll make a measurable impact on our customers, grow the marketing engine, and share in the upside of our next phase of rapid growth.

You will work in-office in New York City alongside our commercial leadership team, partnering closely on cross-functional GTM alignment, executive content, and top-tier industry relationships.

Responsibilities & skills

• Lead a team of four (Marketing Manager, Creative Producer, and two Content Marketers), setting the operating rhythm, weekly priorities, and individual rocks, and driving the team through both strategy and execution.
• Own the marketing function's quarterly planning, weekly operating cadence, reporting, and budget allocation across channels, programs, and vendors.
• Build and own marketing's contribution to pipeline by standing up the attribution layer connecting Salesforce campaigns, HubSpot activity, and marketing-sourced and influenced opportunities, reporting against it weekly.
• Drive demand generation across channels including industry content, webinars, freemium data programs, paid placements with industry media, organic search, and event-driven outreach.
• Design and execute the conversion funnel from inbound interest to qualified opportunity, with clear handoff to the sales team.
• Lead the content team on a multi-format content strategy: written analyses, short-form video, executive thought leadership, case studies, and product education.
• Set and own the annual events strategy across industry tradeshows and proprietary events (regional dinners, customer roundtables, webinars), building the events calendar, target account list, and sales-team alignment plan for each event, with ROI tracking back to pipeline.
• Own Datavations' public brand presence including website, positioning pages, case studies, content hub, and SEO strategy.
• Build and maintain Datavations' relationships with industry trade media, research organizations, and trade associations, converting them into recurring distribution channels for content and announcements, and own the press and PR motion.
• Maintain Datavations' position as one of the most AI-forward marketing functions in the industry, building automation into content production, attribution, and reporting, and owning the marketing technology stack including HubSpot, Salesforce, and AI tools.
• Represent marketing in cross-functional GTM forums including weekly GTM meetings, commercial leadership reviews, monthly all-hands, and board updates as needed.

Experience

• 6 to 10+ years in B2B marketing with at least 3 years leading a team. 
• Track record of building marketing-to-pipeline attribution in a B2B SaaS, data, or analytics environment, with specific outcomes from prior roles around marketing-sourced pipeline contribution, cost-per-opportunity, conversion benchmarks, or equivalent.
• Operator-level fluency with HubSpot, Salesforce, and the standard B2B marketing toolkit; you can build a dashboard yourself if you need to.
• AI fluency, with integration of Claude, ChatGPT, or equivalent tools into production marketing workflows, treating AI as a force multiplier across content, attribution, and operations.
• Strong preference for industry experience in building materials, lumber and building products, hardware, retail data, or adjacent verticals; not required but it will accelerate your ramp meaningfully.
• Comfortable being in-office in New York City alongside the commercial leadership team.
• Willing to travel for one to two trade shows or proprietary events per month.

Preferred Locations: NYC, in-office

Why Join Datavations

• Impact at Scale: Influence a $2.3 trillion industry by shaping how data and AI accelerate ROI for major manufacturers.
• Real Commercial Mandate: This is marketing with a number on it. You'll see the deals you helped open in the pipeline review every week.
• AI-First Culture: Inherit a working AI tool stack across content, attribution, and operations, and build the next layer.
• Autonomy & Growth: Enjoy the freedom to experiment, build the team's playbook, and see your ideas realized in production.
• Collaborative Culture: Work alongside a supportive team that values positivity, proactive ownership, and continuous learning.
• Equity in a High-Growth Series A: Share in the upside as we hit our next phase of rapid growth.

Our values

1. Customer Obsession: We are integrated in the industry with a customer-first obsession.
2. Proactive Ownership: We have agency for our actions and embody an entrepreneurial mindset.
3. Bias for Action: We maintain momentum with a can-do attitude; we value progress over perfection.
4. Eager to Grow: We stay curious and hungry to learn, viewing every failure with humility as an opportunity to grow.
5. Foster Collaboration: We work across boundaries with quiet competence, welcoming diverse perspectives and offering help unselfishly.

Compensation

The OTE for this role is $160,000 - $190,000, depending on experience, skills, and alignment with the role's responsibilities. This range reflects our current expectations for a qualified candidate working from our NYC office. Total compensation may also include equity, performance bonuses, and a comprehensive benefits package.

We're committed to paying competitively and equitably, and we regularly review our compensation structures to ensure they align with the market and support our values.