Digital Marketing Specialist

Digital Marketing Specialist

Company:  Cycle Pharmaceuticals Ltd

Position Summary: This is a full-time position within the Marketing department, working in our Cambridge office on a hybrid basis (minimum 3 days in the office).  

The Opportunity

We’re recruiting for a Digital Marketing Specialist to own and drive our social media strategy across our product brands, corporate brand and Cycle Vita, our patient support program. From crafting compelling stories and managing impactful campaigns to analysing performance and fine-tuning every post, you’ll own our presence across LinkedIn, Instagram, Facebook, and X (Twitter). You’ll work closely with our product marketing, brand, design, sales, and Cycle Vita teams as well as external partners to deliver meaningful content that will engage, inspire, and connect with our audiences.

Our Company 

At Cycle Pharmaceuticals, we believe that Every Single Patient Matters. This is at the heart of why we work. As we look to grow, we’re now looking for people to join our team who share our vision. We know that life-changing treatments need life-improving product support to match, because when you put the two together, great things can happen.

Our core focus areas include rare metabolic, immunological, and neurological genetic conditions, where we improve existing drugs, repurpose them for new uses, and bring generics back to market. Using cutting-edge drug delivery technologies, we enhance the efficiency of treatments, offering patients greater freedom and choice.

If you want to know more about what we do then, why not check out our website below and look at some of our patient stories:

Patient Stories - Cycle Pharma

 

What you’ll be doing in this role:

• Develop and execute social media strategies (paid and organic) aligned with brand, campaign, and business objectives for both HCP and Patient audiences.
• Plan and manage a social content calendar that supports Cycle Pharma’s product brands, corporate initiatives, and Cycle Vita activities.
• Create and publish engaging social content, including creating copy, visuals, video, and thought leadership assets.
• Manage paid social campaigns end-to-end: from targeting and setup to budget tracking, optimisation, and performance reporting
• Make data-driven recommendations to optimise performance and engagement.
• Identify and act on opportunities to grow audiences, increase reach, and foster meaningful engagement across platforms.
• Work closely with internal stakeholders (including the brand, product, and patient teams) and agency partners to ensure aligned messaging and brand consistency.
• Stay ahead of social media trends, platform updates, and emerging best practices.
• Maintain and build good relationships with our stakeholders across the business
• Take ownership of assigned marketing projects, collaborating with the team and line manager to ensure timely, efficient execution and achievement of set objectives.
• Oversee the review and approval process for your marketing materials, ensuring adherence to SOPs and compliance with internal and external guidelines, as necessary.

The following skills and experience will be important in helping you to succeed and thrive in this role:

• Hands-on experience managing social media channels in a digital marketing role, ideally within healthcare, pharma, or regulated industries.
• Proven experience running and optimising paid campaigns on platforms such as Meta (Facebook/Instagram), LinkedIn, and X.
• Strong content creation skills, particularly for short form copy, visuals, and video, using tools such as Canva.
• Confident using social media scheduling and analytics platforms (e.g., Hootsuite, Sprout Social, or native tools).
• Highly organised, self-motivated, and able to manage multiple workstreams and priorities.
• Able to work under pressure in a fast-paced, agile environment with a “can-do” attitude.
• Data-driven mindset with the ability to interpret insights and translate them into actionable improvements.
• Collaborative team player who thrives in a cross-functional environment and is passionate about using social media to make a positive impact.
• Willing to learn new processes and work to procedures set within the business.

What can we offer to you:

In addition to being part of a great team and doing things that will make a real difference to patients’ lives, you will enjoy all the benefits that brings:

• A collaborative high performing work environment
• Performance based bonus
• Opportunity to join a fast growing and ambitious business
• Company pension scheme
• 100% employer paid membership for Private Health Insurance
• Life and Critical Illness Insurance
• Corporate Gym membership
• Regular team building events and an agile working environment

Cycle Pharmaceuticals embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.