Senior Front-end Engineer (React) (Location - Australia or New Zealand)

About Creative Fabrica

Creative Fabrica is a subscription platform serving millions of creators, designers, and crafters worldwide. We're built on the principle that everyone can be creative. We remove what stands in the way: expensive software, technical expertise, and time-consuming production.

Our Studio AI suite offers more than 26 specialized AI tools that automate technical work: generate custom images, remove backgrounds, create fonts, and produce publication-ready designs in minutes instead of hours.

Our content library contains 15+ million commercially-licensed fonts, graphics, SVGs, and templates, giving you professional-quality building blocks without the expense or time of creating assets from scratch.

About the team: Studio AI

Creative Fabrica is building a new generation of AI products, and we want the quality and speed of our creative output to match the ambition of the products themselves.

We’re rebuilding and redesigning Studio into an experience that feels as fast and ambitious as the AI behind it. That takes frontend engineers who care about craft, performance, and product, not just tickets.

We are looking for a Senior Frontend Engineer who can own complex UI, push ideas, and make Studio feel snappy, polished, and delightful to use.

About the role:

As a Senior Frontend Engineer, you will build and evolve the frontend of Creative Fabrica Studio, the surfaces creators use every day.

You will work closely with product designers, product, and other engineers as a hands-on partner, but you are expected to work independently and resourcefully day to day: dig in, figure things out, and ship.

This is not a pure “implement the mock” role. We want someone with a creative mindset who is comfortable coming up with ideas, interaction details, performance wins, cleaner architecture and turning them into production-quality React/TypeScript.

You will have real ownership. Sometimes you will get a clear design and scope; other times you will be expected to shape the solution yourself and raise the bar for how Studio feels and performs.

What you will do:

• Build and ship high-quality product UI for Studio in React and TypeScript.
• Own complex frontend features end-to-end: architecture, implementation, polish, and follow-through in production.
• Obsess over performance: load time, runtime responsiveness, rendering, and perceived speed in a heavy creative/AI product.
• Partner tightly with Product Design: turn Figma into buildable reality, improve the experience together.
• Bring ideas to the table, including better interactions, smarter component patterns, UX improvements, and technical approaches that make creators faster.
• Raise the quality bar for frontend code: clarity, maintainability, testing where it matters, and reusable systems.
• Work with APIs, state, and real-time or media-heavy flows typical of an AI creative suite.
• Collaborate with backend and platform engineers to deliver reliable, scalable product experiences.
• Use AI tools to accelerate your own work without lowering engineering standards.
• Help shape frontend standards, reviews, and technical direction as a senior voice on the team.
• Stay current with React, TypeScript, modern frontend performance practices, and AI product UX patterns.

What you will need: 

• 5+ years of professional frontend engineering experience shipping production web applications.
• Strong proficiency with React and TypeScript in real product codebases (not only prototypes).
• Deep understanding of frontend performance: rendering, bundling, caching, profiling, and fixing real bottlenecks.
• Experience building complex, interactive product UI (dashboards, editors, creative tools, or similarly rich apps).
• Comfortable using AI tools to accelerate your own engineering process
• Good written and spoken English.
• Creative and proactive: comfortable proposing ideas, not only implementing briefs.
• Thrives in ambiguity: clarifies incomplete requirements, makes sound calls, and keeps shipping without waiting for perfect specs.
• Independent and resourceful: unblocks yourself, finds answers fast, and owns delivery without heavy hand-holding, while still partnering well with design and engineering.

Nice to have:

• Experience with AI products, generative-media tools, creative editors, or other media-heavy web apps.
• Experience in a startup, agency, or other high-pace product environment.
• Experience with design systems, component libraries, or improving frontend architecture at scale.

Please note: You must already be living in Australia or New Zealand to be considered for this role.