Head of UGC (User Generated Content)

About Creative Fabrica

Creative Fabrica is a subscription platform serving millions of creators, designers, and crafters worldwide. We're built on the principle that everyone can be creative. We remove what stands in the way: expensive software, technical expertise, and time-consuming production.

Our Studio AI suite offers more than 26 specialized AI tools that automate technical work: generate custom images, remove backgrounds, create fonts, and produce publication-ready designs in minutes instead of hours.

Our content library contains 15+ million commercially-licensed fonts, graphics, SVGs, and templates, giving you professional-quality building blocks without the expense or time of creating assets from scratch.

About the role

To build on the success of our AI subscriptions and the rapid pace of tool launches on studio.creativefabrica.com, we will build a distribution engine that drives 10M+ weekly views of video content showcasing these new tools.You will manage the process by which we create, publish and optimize content across 20+ accounts. The goal is simple: Maximum reach.

This is what success will look like: 

• Viral Hits: At least 3 videos per week crossing 500k views.
• Daily Volume: 120 assets live per day.

We are looking for volume, velocity, and a ruthless optimization in pursuit of unlocking viral growth.

What you’ll do

• Niche Talent Scouting: Identify and recruit "high-signal" creators (high engagement, not necessarily high follower count) in the creator, AI, and designer niches.
• Content Creation & Scaling: Create scripts and hooks for high volume clip generation, to be posted across select accounts.
• The "Hook" Lab: Constantly reverse-engineer the TikTok/Reels/Shorts algorithm. You need to provide "Seed Hooks" every 48 hours (e.g., Viral hook, trend-driven, or "magic" product demos). So we can keep creating relevant content.
• Account Management: Oversee the dedicated accounts and creators. Manage budget and incentives across the program.
• Systematization: Turn the chaos into a dashboard. Tracking 200+ videos a day across 70 people requires a lean, clear way to review performance.

What you’ll need

• Deep Social Knowledge: Innate knowledge of trends across platforms, deep understanding of social incentives and dynamics.
• Social Intuition: Good understanding of why a video with "1 Gorilla vs 100 men" gets more views than a $10k studio production.
• AI Native: Understand the tools available and how to use them to push the limits of video creation or automated reporting.
• Good with Numbers: Able to clearly tell a story around performance, ROI and results.

Nice to have

• Creative & Editorial Skills: Ability to curate and polish content for social or marketing use
• Technical Skills: Basic design or video editing software experience (Canva, Premiere, Figma) is helpful