Digital Marketing Manager

Cobo is a trusted leader in digital asset custody and wallet infrastructure solutions. Founded in 2017 by blockchain pioneers, Cobo is trusted by more than 500 organizations worldwide, safeguarding billions of dollars in assets with a zero-incident security track record.

Today, Cobo provides the industry’s only unified digital asset wallet platform that integrates all 4 wallet technologies in one place – Custodial Wallets, MPC Wallets, Smart Contract Wallets, and Exchange Wallets. By combining a comprehensive suite of wallet solutions with advanced risk controls and developer tools, Cobo empowers organizations and developers to innovate and scale with ease.

Visit www.cobo.com for more information.

Job Description:

You will be responsible for the development and day-to-day execution of all areas of our digital marketing strategies, driving brand awareness, lead generation, and customer engagement in the institutional crypto space. We are seeking a data-driven and versatile professional with a proven track record in managing diverse marketing channels and consistently delivering measurable results.

Job Responsibilities:

• Develop and Execute Marketing Strategies – Lead digital marketing efforts across multiple channels to drive brand awareness, lead generation, and customer engagement
• SEO and Website Optimization – Manage technical SEO, content strategy, and backlink growth to improve organic traffic and website performance
• Conversion Optimization & Analytics – Analyze funnel performance and implement A/B testing, automation, and CRO strategies to improve lead conversion rates
• Content and Thought Leadership – Collaborate with other marketing team members to create and distribute blog posts, industry reports, and feature updates that enhance our brand authority
• Lead Generation and Growth Marketing – Plan and execute multi-channel growth initiatives including paid ads, email campaigns, industry events, and webinars
• Data Analytics and Reporting – Monitor KPIs, track campaign performance, and adjust strategies based on insights

Job Requirements:

• Minimum of 6-8 years of digital marketing experience, with a proven track record in driving successful marketing campaigns
• Proficiency in marketing tools including Google Analytics, Google Search Console, Semrush, Salesforce and other automation tools
• Demonstrated experience and expertise in SEO, email marketing, and paid advertising
• Strong data analytics and marketing attribution skills
• Experience in B2B marketing with understanding of the dynamics of B2B customer acquisition, lead generation, and nurturing
• An ideal candidate will have prior experience in the cryptocurrency or blockchain industry