Performance Marketing Executive

Cobo is a trusted leader in digital asset custody and wallet infrastructure solutions. Founded in 2017 by blockchain pioneers, Cobo is trusted by more than 500 organizations worldwide, safeguarding billions of dollars in assets with a zero-incident security track record.

Today, Cobo provides the industry’s only unified digital asset wallet platform that integrates all 4 wallet technologies in one place – Custodial Wallets, MPC Wallets, Smart Contract Wallets, and Exchange Wallets. By combining a comprehensive suite of wallet solutions with advanced risk controls and developer tools, Cobo empowers organizations and developers to innovate and scale with ease.

Visit www.cobo.com for more information.

Job Description:
We are looking for a Performance Marketing Executive with a proven ability to manage and optimize paid media campaigns while driving measurable impact on the sales pipeline. The ideal candidate will have a strong background in managing LinkedIn and Google Ads campaigns and tying performance metrics directly to key business outcomes, including lead generation, opportunities, and revenue. 

Job Responsibilities:

Strategy Development

• Design performance marketing strategies that address the unique needs of B2B audiences in the blockchain and crypto industries.
• Develop account-based marketing (ABM) campaigns to target and engage high-value accounts.

Campaign Management & Optimization

• Strategically manage and optimize paid media campaigns on LinkedIn and Google Ads to drive qualified leads and achieve performance KPIs.
• Continuously refine targeting, ad copy, creatives, and bidding strategies to maximize ROI and improve conversion rates across the funnel.
• Work with designers and content teams to produce compelling ad creatives, landing pages, and messaging tailored to target audiences.
• Manage campaign budgets to ensure efficient use of resources and alignment with revenue goals.

Analytics & Reporting

• Build and maintain dashboards that integrate data from Google Ads, LinkedIn Campaign Manager, Salesforce, Google Analytics and other tools to provide a comprehensive view of campaign performance.
• Regularly report on the impact of paid media campaigns on pipeline metrics, such as cost per lead, lead-to-opportunity conversion rates, and cost per acquisition (CPA).

Industry Trends & Innovation

• Stay informed on digital advertising trends and blockchain industry developments.
• Test and implement new advertising techniques, tools, and platforms to gain a competitive edge.

Job Requirements:

• 3+ years of experience in performance marketing, with a focus on LinkedIn and Google Ads for B2B audiences
• Ability to deliver well thought out campaign plans / proposals - leveraging past experience and tools such Google Keyword Planner, GA, etc.
• Strong understanding of account-based marketing (ABM) strategies, familiarity with ABM tools to conduct company and contacts research
• Strong analytical skills with expertise in tools like Google Analytics, LinkedIn Campaign Manager, Looker Studio and Excel/Google Sheets
• Exposure to Salesforce and have an understanding on B2B marketing funnels
• Proficiency in Salesforce, with experience tying marketing performance to pipeline and revenue metrics
• Experience in the blockchain or technology sectors is a plus
• Bilingual (Chinese/English), with strong communication and collaboration skills