Paid Digital Marketing Executive - DriveScore

Paid Digital Marketing Executive - DriveScore

• Location - London
• Hybrid - 2 days a week in office
• Salary range - £50,000 - £61,000

We're looking for a Digital Marketing Executive to join DriveScore, a fast-growing scale-up business within the ClearScore Group. DriveScore’s mission is to disrupt the car insurance market by making it more transparent, accessible, and user-centric than ever before. Leveraging cutting-edge telematics technology and data analytics, DriveScore provides users with personalised car insurance offers and insights, helping millions of people make informed decisions about their car insurance needs.

DriveScore is looking for a Digital Marketing Executive who is passionate about digital marketing and social media. Paid online marketing is one of our business's most important growth channels. We are looking for someone to manage online digital campaigns and create various video content in collaboration with agencies and influencers to support app growth.

The ideal candidate should possess strong analytical skills and be able to identify trends in digital media, particularly in online video content. This individual must be able to collaborate with agencies and design teams to create digital content for both paid and organic platforms. The primary focus of this role will be on paid digital marketing, with an organic strategy introduced to support paid efforts.

What you will be doing?

• Plan, execute, and optimise paid advertising campaigns on Meta, TikTok and YouTube to acquire new app users
• Monitor campaign performance metrics (CTR, CPM, CPA, etc.) and generate actionable insights
• Perform A/B testing on creatives, audiences, and formats to optimize results.
• Adjust campaigns in real-time to ensure maximum efficiency and optimize them towards the targets.
• Work with content creators and designers to plan, create, and deliver high-quality, engaging content that aligns with campaign objectives, builds the brand and explains the DriveScore proposition. Focusing on the creation of the video content
• Develop creative and engaging ad strategies aligned with business objectives and target audiences.
• Collaborate with internal teams such as product, CRM, Global Digital Team across ClearScore Group
• Provide detailed weekly and monthly performance reports with insights and recommendations.
• Supported paid strategy by growing DriveScore’s organic social media presence across Meta, TikTok, YouTube, and other platforms.
• Monitor trends and platform updates to inform organic and paid social tactics.

What we're looking for?

• 2-3 years of experience managing paid campaigns on Meta, TikTok, and/or YouTube.
• Proficiency in ad platform tools like Meta Ads Manager and TikTok Ads Manager, big plus experience with tools like Branch or App Flyer
• Experience in app or e-commerce marketing, including strategies for driving downloads, user retention, and in-app engagement.
• Strong analytical skills
• Excellent communication and writing skills
• Experience in creating online video content for platforms like Meta to TikTok for paid or organic
• Demonstrable ability to manage budgets effectively and optimize spend for results.
• Familiarity with emerging ad formats and trends on Meta, TikTok, and YouTube.
• A basic understanding of video editing or graphic design tools
• A proactive and collaborative team player a solution-oriented mindset
• Having a passion for anything cars-related topics or experience in the car insurance industry

Why DriveScore?

DriveScore is a new app that helps users to prove and improve their driving skills, enabling them to save money on car insurance and other products. Our beautiful, insightful and private app puts users in control of the data collected as they drive, making driving a safer, cleaner, and fairer experience for all.

Being part of the ClearScore Group means we can market to ClearScore's existing 15 million users in the UK and provides funding to take our message out to the broader market. While we operate as a separate start-up team, we benefit from access to the best of ClearScore's market-leading capability, from technology to CRM.

ClearScore's culture is fundamental to the success it has achieved, and we're cultivating that same culture in DriveScore. We believe in hiring smart, driven, passionate and diverse people who are keen on having a real impact in our organisation. We trust you to manage your own time so we offer flexible work and no fixed desk hours. We don't micromanage and we believe in measuring outcomes rather than effort. We have an inclusive culture where all, regardless of seniority, are encouraged to contribute with their ideas, look after their wellbeing and actively seek opportunities for career growth.

If you feel like this could be the place for you, apply and our Talent team will be happy to share more.

Benefits:

• 25 paid holidays and a “duvet day” on your birthday
• Hybrid Work Environment
• Private health and dental cover - including mental health support through Bupa 
• GP office visits
• Life assurance scheme
• Up to 6% matched pension
• Regular Lunch and Learns with guest speakers
• Dog-friendly office
• Daily breakfast and free snacks
• Access to discounts via Cobens Extras 
• Free sports and social clubs
• Continued investment into learning and development 
• Leadership-led training
• In-house psychotherapist
• Financial coach to help you plan and achieve your goals
• No clock-watching culture
• Generous maternity and paternity plans
• Culture and inclusion representatives
• Transparent pay structure and a career growth plan

Equal Opportunities

ClearScore is committed to providing equal employment opportunities to all qualified individuals. As an equal opportunity employer, we are able to make reasonable adjustments to accommodate individuals with disabilities during the recruitment and selection process. If you require accommodation, please inform us in advance, and we will work with you to meet your needs.

• Levels 1-5: Minimum 2 days per week in-office
• Level 6 and above: Minimum 3 days per week in-office

• Flexibility to manage your work and life
• Dedicated in-office days for team building and collaborative projects
•  Office facilities (with plants!) designed for productive interactions
• Clear expectations and support for maintaining our hybrid schedule

Inclusion Policy

We are always looking for talented individuals to join ClearScore. We are an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for our people. Please see our People Policy Notice at https://www.clearscore.com/people-notice.