Senior CRM Manager - Maternity Cover

Senior CRM Manager - (12 month FTC - Maternity cover)

 

We’re seeking an ambitious Senior CRM Manager with a passion for putting the user first and supporting their team drive positive change. Reporting to the Global CRM Director, you’ll manage the UK CRM team (3 staff) who work on the development of cross-channel monetisation tactics and messaging that brings our product experience to life in a customer first approach. You’ll be an experienced CRM leader with a focus on growth/ trading and love driving adoption, usage and monetisation through email, push notifications, mobile (future) and in-product communications.

We are numbers obsessed and highly analytical so you will be too. You will be motivated by autonomy, enjoy working with high performing people who will push you to the stars,  and love finding a way around a problem. You’ll work in partnership daily with the UK Commercial team as well as CRM peers in Global and MarTech and other departments such as Product and Customer Service.

We’re a team of passionate individuals trying to make a difference, bridging the gap between digital and physical. With an office in Vauxhall, you can expect the exposed brick and unlimited snacks (of course), but we’re about so much more than that, we take the culture of our team incredibly seriously, and have big ambitions when it comes to what we do and how we do it.

 

What you will be doing:

• Manage a team of three who work on the BAU calendar and our seasonal UK commercial exclusive campaigns, collaborating with key teams like Marketing, Commercial & Product.
• You’ll be the UK owner of CRM so liaise and work in partnership with stakeholders from the UK market including commercial, customer service, marketing, compliance, analytics and product.
• Attending weekly and monthly trading meetings and being held accountable and responsible for targets around customer monthly logins and revenue from the marketplace offers.
• You’ll always think user-first and challenge which messages should be sent to which segments.
• You’ll be a CRM SME understanding what the customer lifecycle and taking ownership of the UK contact strategy across email, push and mobile (future).
• You’ll champion the customer and ensure their wants and needs are a voice in every meeting.
• Work closely with the other two departments in CRM (MarTech and Global) on best practices, experiments and getting resource or technical support when needed.
• You will size opportunities and prioritise initiatives that put the user first, without compromising on our key KPIs.
• You’ll start every day looking at our reporting system (Domo) and our CRM system (Blueshift) to understand performance, campaigns and trends.
• You’ll be data hungry, keeping track of customer behaviour, composing monthly reports highlighting key drivers and drainers.
• You will ensure the quality of output from the team is always 100% and hold excellent standards on all work from the team.
• Challenge current ways of working to improve performance and increase efficiencies.

 

Skills we'd love you to have

• 10+ year's experience in CRM in a B2C digital business.
• Experience working for a financial services company (preferred, not essential).
• Experience with Blueshift (preferred, not essential) or any major Marketing Cloud such as Salesforce, Braze, Adobe etc.
• Experience managing a CRM team is essential.
• Very comfortable working with large data sets (event level as well as in batch loaded tables) to create audiences and drip campaigns.
• Experience with Excel and be comfortable reporting on CRM KPIs.
• Hands on experience with email marketing (design, build and execution)
• Experience with SMS, WhatsApp and/or Social retargeting would be useful but not essential.
• Experience working with dynamic content and/or a personalisation system is needed.
• Experience working with customer audiences in a marketing cloud for segmentation and drip campaigns.
• Excellent analytical/data skills and proven track record of turning data into actionable insights for improving engagement and monetisation KPIs.
• Organised, critical thinker with the ability to thrive and multi-task in a fast-paced environment.
• Exceptional communication and ability to collaborate and build relationships is a must.
• Strong and divergent creative mind who constantly keeps an eye on trends and inspiration in the market.
• A passion for making marketing communications as relevant to customers as possible, communicating our value proposition clearly and acting as the guardian of our brand identity.
• Ideally you care as much as we do about truly helping people, by providing free access to their credit score and helping them get clarity on their financial situation.

 

Why ClearScore?

ClearScore is currently the biggest marketplace for credit products in the UK and in South Africa with over 15 million users. We are the first company to facilitate access to credit products using Open Banking data, making credit accessible to users with no credit files or low credit scores. In the UK alone, we have established relationships with over 50 of the main lenders and have been a trusted tool for customers to manage their credit and make better financial decisions.

We were the first business to offer free credit reports. We did so because we are user-centric at our core and believe in leveraging on technology to enable positive financial choices. We are design-led and data driven and we embed these behaviours in everything we do.

Our company culture is a fundamental part of all we have achieved. We believe in hiring smart, driven, passionate and diverse people who are keen on having a real impact in our organisation. We trust you to manage your own time, so we offer flexible work and no fixed desk hours. We don't micromanage and believe in measuring outcomes rather than effort. We have an inclusive culture where all, regardless of seniority, are encouraged to contribute with their ideas, look after their wellbeing and actively seek opportunities for career growth.

If you feel like this could be the place for you, apply and our Talent team will be happy to share more.

 

Benefits:

• 25 paid holidays and a “duvet day” on your birthday
• Private health and dental cover
• GP office visits
• Life assurance scheme
• Up to 6% matched pension
• Lunch and Learn with guest speakers
• Access to Perkbox
• Dog-friendly office
• Daily breakfast and free snacks
• Free sports and social clubs
• Generous training allowance
• Fast progression
• Leadership-led training
• Regular wellbeing events
• In-house psychotherapist
• Financial coach to help you plan and achieve your goals
• Physical and mental health support through BUPA
• No clock-watching culture
• Generous maternity and paternity plans
• Culture and inclusion representatives

 

Inclusion Policy

We are always looking for talented individuals to join ClearScore. We are an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for our people. Please see our People Policy Notice at https://www.clearscore.com/people-notice.