CRM Manager - ZA

 

CRM Manager - ZA

We’re seeking an ambitious CRM Manager who is passionate about helping people across South Africa make better financial decisions. You will be an essential part of both our Global and local CRM teams, planning cross-channel engagement tactics and messaging that bring our product experience to life. You’ll drive adoption, usage and monetisation through email, push notifications mobile (future) and in-product communications. This is a highly cross-functional hands-on, fast-paced role where you are expected to problem solve, bring your ideas to the table and collaborate with teams across disciplines to capitalise on commercial opportunities.

If you’re motivated by autonomy and enjoy working with high-performing people who will push you to the stars, then this is the place for you!

 

About the Team

We’re a team of passionate individuals trying to make a difference, bridging the gap between digital and physical. With an office in Cape Town, you can expect the exposed brick and unlimited snacks (of course) but we’re about so much more than that. We take the culture of our team incredibly seriously – we have big ambitions when it comes to what we do and how we do it.

 

What you will be doing:

• Oversee the day-to-day operations of the local CRM team, you’ll line manage a CRM Specialist, who will support you with day-to-day planning and delivery of CRM campaigns
• You’ll be the delivery lead for our commercial and brand campaigns, collaborating with key teams like Marketing, Commercial & Product.
• You’ll dive deep into our platform’s rich data to derive key user insights, as well as performance drivers, drainers and trends; composing monthly reports and converting them into actions that help our users
• You’ll have experience with experimentation, looking at data to see where opportunities for optimisations are and presenting findings back to the team.
• You will size opportunities and prioritise initiatives that put the user first, without compromising on our key KPIs.
• You’ll use data to ensure the CRM campaigns the team compose are as personalised as possible, sending the right message to the right user at the right time.
• You will need to be hands-on and delivery-focused, building high-performing and flawless emails/push notifications, and playing an active role in knowledge sharing between CRM, Commercial & Product.
• Ensure adherence to data compliance, security, and POPIA best practices for data governance, storage, processing, etc.
• You’ll champion the customer and ensure their wants and needs are a voice in every meeting.
• Be a data and CRM champion - lead the development, planning and delivery of new enhancements with the current CRM and surrounding tech stack.
• Challenge current ways of working to improve performance and increase efficiencies.
• Work with the Global CRM team to ensure alignment with the overall CRM strategy and adapt plans where needed.

 

Skills we'd love you to have

• 3+ years experience in CRM in a B2C digital business
• Experience working for a financial services company (preferred, not essential).
• Experience with Blueshift (preferred, not essential) or any major Marketing Cloud such as Salesforce, Braze, Adobe etc.
• Very comfortable working with large data sets (event level as well as in batch-loaded tables) to create audiences and drip campaigns.
• Experience with Excel and be comfortable reporting on CRM KPIs.
• Basic HTML (for emails) working knowledge, being able to amend code from template with solid attention to detail.
• Experience with SMS, WhatsApp and/or Social retargeting would be useful but not essential.
• Experience working with dynamic content and/or a personalisation system is needed.
• Experience working with customer audiences in a marketing cloud for segmentation and drip campaigns.
• Experience with carrying out experiments and sharing results with wider stakeholders.
• A bias towards action and delivery. You thrive in fast-paced environments, consistently prioritising action over indecision, and driving projects to completion with a focus on results.
• Self-motivated, able to effectively prioritise their workload and thrive in a fast-paced environment – love the hustle.
• Good analytical/data skills and proven track record of turning data into actionable insights for improving engagement and monetisation KPIs.
• Organised, critical thinker with the ability to thrive and multi-task in a fast-paced environment.
• Exceptional communication and interpersonal skills, with the ability to collaborate and build relationships with colleagues, including senior stakeholders.
• A strong and divergent creative mind who constantly keeps an eye on trends and inspiration in the market.
• A passion for making marketing communications as relevant to customers as possible, communicating our value proposition clearly and acting as the guardian of our brand identity.
• Ideally, you care as much as we do about truly helping people, by providing free access to their credit score and helping them get clarity on their financial situation.

 

 

Why ClearScore?

ClearScore is currently the biggest marketplace for credit products in the UK and in South Africa with over 15 million users. We are the first company to facilitate access to credit products using Open Banking data, making credit accessible to users with no credit files or low credit scores. In the UK alone, we have established relationships with over 50 of the main lenders and have been a trusted tool for customers to manage their credit and make better financial decisions.

We were the first business to offer free credit reports. We did so because we are user-centric at our core and believe in leveraging on technology to enable positive financial choices. We are design-led and data driven and we embed these behaviours in everything we do.

Our company culture is a fundamental part of all we have achieved. We believe in hiring smart, driven, passionate and diverse people who are keen on having a real impact in our organisation. We trust you to manage your own time, so we offer flexible work and no fixed desk hours. We don't micromanage and believe in measuring outcomes rather than effort. We have an inclusive culture where all, regardless of seniority, are encouraged to contribute with their ideas, look after their wellbeing and actively seek opportunities for career growth.

If you feel like this could be the place for you, apply and our Talent team will be happy to share more.

 

Benefits:

 

• Holidays – 20 paid holidays (plus public holidays) and a "duvet day" on your birthday
• Pension Fund contribution over and above salary
• Medial Aid Benefit - over and above salary
• Annual learning budget
• Flexible work hours and the ability to work from home
• Flexible, generous, and personalised maternity and paternity plans
• Monthly team events and office days out that we get to choose, and company events at the end of each quarter and retro

 

 

Inclusion Policy

We are always looking for talented individuals to join ClearScore. We are an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for our people. Please see our People Policy Notice at https://www.clearscore.com/people-notice.