Content Marketing Manager

 

Do you think most B2B content could be significantly better?

Do you get excited when you find a particularly juicy insight in a dataset?

Do you enjoy figuring out why certain topics suddenly dominate the internet?

 

If yes, keep reading.

Cision sits at the intersection of social media, search, news, and AI and we’re looking for someone excited to help us make sense of that through content marketing. In this role, you’ll create insight-driven content for marketers, social media managers, and PR and comms professionals – from flagship reports and thought leadership to blog posts, campaign content, webinars, and sales enablement. The role combines editorial thinking, marketing strategy, data storytelling, and trend analysis, and we’re looking for someone who’s excited by that mix. 

Most importantly, we’re looking for someone who thinks B2B content shouldn’t be boring. Someone who knows how to spot the interesting angle and make people care about it. 

 

What do we expect from you? 

You’ll be joining the editorial content team at Cision – a company that helps thousands of brands understand audiences and communicate more effectively. We’re looking for someone who can see themselves in these five things: 

1. You care about making content worth people’s time. You know how to turn research, trends, and product capabilities into stories people actually want to read. You care about magnetic headlines, surprising angles, and content that feels useful rather than generic. 

2. You’re naturally curious. You pay attention to what’s happening online – emerging trends, shifts in consumer behavior, platform changes, new conversations in marketing. You enjoy spotting patterns and figuring out why people suddenly care about something. And you’ll bring those observations into your ideas and pitching in our editorial meetings. 

3. You’re comfortable working with data. You enjoy digging through social media, consumer, search, and marketing data to uncover insights worth building content around. You don’t need to be a data scientist, but you do need to feel comfortable turning massive amounts of information into clear narratives and useful takeaways. You also care about performance and enjoy understanding what makes content resonate. 

4. You know how to balance creativity with structure. You can manage deadlines, feedback rounds, shifting priorities, and large content projects without things descending into chaos. You enjoy collaborating with other smart people and making each other’s work better. And while you respect processes and editorial guidelines, you’re also comfortable challenging old ways of doing things when there’s a better approach. 

5. You think like a marketer. You understand that content has a commercial purpose alongside a creative one. You care whether the report gets downloaded, whether the campaign lands, whether sales teams use the content, and whether our work becomes part of how people (and AI tools) understand the industry. 

We also expect you to have solid experience creating content professionally – ideally at least three years in content marketing, editorial, media, or a similar field. 

 

What will you be doing? 

The role covers a mix of strategic, creative, and day-to-day content work, including things like: 

Repurposing content. Turning one strong piece of research into blog posts, webinars, LinkedIn content, email campaigns, thought leadership, sales collateral, campaign messaging and all the other things good content should be used for.  

Flagship content. Creating major research reports like Brandwatch’s Digital Marketing Trends or Cision’s State of the Media – from developing survey questions and researching angles to writing, launch planning, and internal enablement. 

Trend spotting and pitching. Identifying trends, conversations, and shifts in marketing, social media, and consumer behavior that are worth turning into content. You’ll be expected to bring ideas to editorial meetings and help shape what we should be talking about next. 

Peer reviewing and collaboration. Giving thoughtful feedback to colleagues, improving work collaboratively, and helping maintain a high editorial standard across the team. 

Cross-functional campaign work. Working closely with teams across content, social, paid, growth, design, and product marketing to launch campaigns and make sure content lands well across channels.