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Senior Marketing Analyst

Remote - Canada; Remote - USA
 

 

At Cision, we believe in empowering every individual to make an impact. Here, your voice is heard, your ideas are valued, and your unique perspective fuels our collective success. As part of our global team, you'll thrive in an environment that champions curiosity, collaboration, and innovation, all while making meaningful contributions to the brands we accelerate. 
 
Join us in shaping the future of communication and building authentic connections that matter. Whether you're solving complex problems or driving bold innovations, your growth is our success, and together, we’ll create the conversations of tomorrow. 
 
Empower your impact at Cision. Be seen, be understood, be you. 

Job Summary
The Senior Marketing Analyst is a part of the Marketing Intelligence team, whose mandate is to help the Marketing Team dig into the marketing data sourced from multiple systems such as: Salesforce, Eloqua, Netsuite, Google Analytics, etc. This data is used to understand how we’re effectively connecting and converting customers, and more importantly, ways we may be missing the mark to guide the course of strategy. The role also needs to work cross-functionally between teams to guide measurement frameworks, data strategy, and performance analytics to help shape and influence the success of our marketing campaigns.

Essential Duties and Responsibilities
· Gather information on back-end data architecture to understand the organization’s Martech stack
· Connect to and extract raw data from the organization’s tech systems.
· Leverage both standard (tried & tested) methodologies, as well as innovate custom algorithms in data transformation (ELT and ETL techniques)
· Transform, cross-reference, and interconnect the data from the above mentioned multiple sources.
· Extract meaningful information and inferences from the above transformations of data.
· Design and develop front-end dashboards that communicate the above information in a clear and intuitive manner to senior and executive level stakeholders.
· Work with multiple teams within the organization to understand requirements, as well as deliver the above dashboards for their use.
o Specific visual design for front end, as per custom requirements of team(s)
· Regular weekly and/or monthly reports and detailed analysis from the above dashboards for delivery to senior level management
· Ad-hoc analyses of data as per requirements from internal teams.

Minimum Required Qualifications
• Bachelor’s degree in marketing, business or related fields. Minimum five years of experience in the marketing area.
• Experience in:
o Working with databases
o Martech systems with underlying datasets
o Analytical tools that utilize multiple data tables
o Relational data architecture (preferred)
• Excellent statistical and analytical skills.
• Excellent communications skills with experience presenting to senior level audiences
• Good project management skills
• Good query building logic/design in transforming and handling data
• Experience with dashboard visual design
• Ability to use innovating ways to connect to nonstandard data sources

 

As a global leader in PR, marketing and social media management technology and intelligence, Cision helps brands and organizations to identify, connect and engage with customers and stakeholders to drive business results. PR Newswire, a network of over 1.1 billion influencers, in-depth monitoring, analytics and its Brandwatch and Falcon.io social media platforms headline a premier suite of solutions. Cision has offices in 24 countries throughout the Americas, EMEA and APAC. For more information about Cision's award-winning solutions, including its next-gen Cision Communications Cloud®, visit www.cision.com and follow @Cision on Twitter.
 
Cision is committed to fostering an inclusive environment where all employees can be their authentic selves and perform at their best. We believe diversity, equity, and inclusion is vital to driving our culture, sparking innovation and achieving long-term success. Cision is proud to have joined more than 600 companies in signing the CEO Action for Diversity & Inclusion™ pledge and named a “Top Diversity Employer” for 2021 by DiversityJobs.com.
 
Cision is proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or other protected statuses.
 
Cision is committed to the full inclusion of all qualified individuals. In keeping with our commitment, Cision will take the steps to assure that people with disabilities are provided reasonable accommodations. Accordingly, if reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the position, and/or to receive all other benefits and privileges of employment, please contact hr.support@cision.com
 
Please review our Global Candidate Data Privacy Statement to learn about Cision’s commitment to protecting personal data collected during the hiring process. 

 

 

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