Head of Marketing - B2B Saas (London)

Cherry Ventures is supporting our portfolio with this hire

About Us:
We are a leading software federation within a vast cloud marketplace, empowering companies post-investment through hands-on acceleration. Join us for a dynamic, fast-paced experience where we are shaping the future of software. Our team is led by world-class investors and operators, supported by renowned vertical and functional advisors.

Role Overview:
We are seeking an experienced and dynamic Head of Marketing with 10-12 years of experience, particularly in building marketing functions at startups or scale-ups. This role is ideal for a hands-on operator who has driven marketing execution across multiple entities and thrives in fast-paced environments. You will work closely with leadership across the group and partner companies to develop and implement marketing strategies that drive growth and market penetration.

Key Responsibilities:

Strategic Marketing Leadership:

• Build and lead marketing strategies across the group and its portfolio companies.
• Establish robust demand generation, brand awareness, and growth marketing plans for partner ISVs (Independent Software Vendors).
• Act as the primary marketing point of contact for all partner companies, ensuring alignment with the group’s growth objectives.

Executional Excellence:

• Implement go-to-market (GTM) frameworks for partner companies, tailored to their specific needs (e.g., cross-selling, brand positioning, etc.).
• Create and manage multi-channel marketing campaigns focused on lead generation, customer acquisition, and retention.
• Measure and optimize marketing performance across digital, partner, and event channels.

Team and Vendor Management:

• Collaborate with in-house teams and external agencies for content creation, campaign execution, and market research.
• Provide mentorship and guidance to marketing teams within partner companies to enhance their execution capabilities.

Market Insights & Competitive Positioning:

• Drive market research, customer segmentation, and competitive analysis to inform the development of tailored marketing campaigns.
• Identify new marketing opportunities and trends in cloud marketplaces, modern work applications, and AI/data verticals.

Cross-functional Collaboration:

• Work closely with sales, product, and technology teams to align marketing initiatives with business goals.
• Collaborate on content and product marketing efforts that communicate the value proposition of partner ISVs and the group’s growth platform.

Qualifications:

• 10-12 years of experience in a marketing leadership role, preferably in the software or SaaS space, with proven success in startup or high-growth environments.
• Demonstrated ability to build and scale marketing functions from scratch, driving tangible business outcomes.
• Hands-on experience with demand generation, digital marketing, branding, and product marketing.
• Strong understanding of cloud marketplaces, SaaS business models, and the challenges of scaling software businesses.
• Exceptional communication and stakeholder management skills, with the ability to lead through influence and collaboration.
• A data-driven approach, with experience using analytics tools to measure performance and drive optimization.
• Experience working across multiple geographies and markets is a plus.

What We Offer:

• The opportunity to shape the marketing function at a group level within a high-growth global federation of software companies.
• A collaborative and entrepreneurial work environment.
• Competitive salary and benefits package.

Cherry Ventures is an equal opportunity employer and values diversity. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status.