OEM/FWS & Incentive Marketing Lead - Europe

Castrol is one of the world’s leading lubricant brands, serving customers and consumers in the automotive, marine, industrial and energy sectors. Castrol brands are recognised globally for their premium quality and high performance, shaped by the company’s commitment to innovation and cutting-edge technology. With products sold in more than 150 countries, Castrol has helped keep things moving on roads and racetracks, air, sea, and space for over 125 years. 

Whether you're just starting out or ready for your next big move, you're in the right place to explore an exciting career with Castrol.

Job description

About the team

The Customer and Channel Marketing team at Castrol supports the development and execution of customer-focused marketing strategies across Europe, working closely with OEMs (Original Equipment Manufacturers), franchise workshops and other commercial partners to drive sales growth, customer engagement and brand visibility. The team collaborates with Sales, local market teams, Brand and Communications, Legal, Supply Chain and hub-based execution teams to deliver effective customer offers, promotional campaigns and incentive programmes.

In this role, you will focus on OEM FWS (Original Equipment Manufacturer Franchise Workshops), supporting offer development and marketing activities across European markets.

Key tasks

• Lead the development of annual offer plans and ASP (Annual Sales Plan) budgets for OEM FWS customers across relevant European markets, supporting market share, volume and gross margin targets.
• Coordinate the delivery of contractually committed marketing activities, ensuring execution is timely and consistent across markets.
• Develop and implement data-driven promotional and incentive programmes to drive sales growth, customer acquisition, engagement and brand awareness.
• Build and maintain a structured promotional calendar aligned with commercial objectives, customer insights and market priorities.
• Lead cross-functional collaboration with Sales, local markets, Legal, Supply Chain, Brand and Communications, agencies and hub-based teams to ensure campaign readiness and successful execution.
• Oversee campaign execution quality, ensuring promotional mechanics, terms and conditions, assets and systems are validated and approved ahead of launch.
• Manage promotional and incentive budgets, monitor performance and evaluate return on investment (ROI), identifying opportunities to improve conversion and commercial impact.
• Provide strategic recommendations on customer offers and promotional approaches, using market trends, competitor activity and performance data to inform decisions.

Experience required

• Bachelor’s degree in Marketing, Business, or a related field.
• At least eight years of experience in Marketing or Sales.
• Demonstrated experience in customer and channel management, including developing customer-focused commercial or marketing strategies.
• Proven experience managing cross-functional projects and delivering marketing programmes across multiple markets or complex organisations.
• Experience developing, implementing or managing promotional offers, incentive programmes or customer engagement campaigns.
• Strong stakeholder management and relationship-building skills, with the ability to influence and align teams across different functions and levels.
• Commercial and analytical capabilities, including evaluating campaign performance, understanding customer value and using data to inform decisions.
• Experience managing marketing budgets, monitoring performance and optimizing return on investment.

Privacy

The Castrol entity recruiting for this role is the data controller for the personal information you provide. We use it to assess your application and to manage the recruitment and onboarding process. We may share it with service providers who support our recruitment, and it may be transferred to other Castrol entities internationally under appropriate safeguards. We keep it only for as long as necessary. For details of how we use your information and your data protection rights, contact privacy.response@castrol.com.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to Castrol recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.).

If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.