Licensing Manager - AsPac

Castrol is one of the world’s leading lubricant brands, serving customers and consumers in the automotive, marine, industrial and energy sectors. Castrol brands are recognised globally for their premium quality and high performance, shaped by the company’s commitment to innovation and cutting-edge technology. With products sold in more than 150 countries, Castrol has helped keep things moving on roads and racetracks, air, sea, and space for over 125 years. 

Whether you're just starting out or ready for your next big move, you're in the right place to explore an exciting career with Castrol.

 

Job description

Let me tell you about the role

As the Licensing Lead, you will play a vital role in supporting Castrol’s global licensing programme and implementing licensing agreements that align with the Castrol Masterbrand strategy and guidelines. You will work with our licensing agency and local market teams to assist with partner onboarding and contract management of licensees in market. You will also be responsible for coordinating key licensing management processes and tracking partner performance, ensuring that licensing partnerships deliver commercial value while maintaining brand integrity.

What you will deliver

• Support licensing agreements by assisting with onboarding new partners, preparing key documentation, and ensuring compliance with agreed terms and timelines. 

• Assist in contract management, ensuring all agreements are correctly documented, updated, and stored in line with legal and business requirements. 

• Own the licensing brand manual and manage brand approvals for the global licensing programme, ensuring partners adhere to brand guidelines, trademarks, visual identity, and agreed strategic objectives – including packaging, POS materials, trade show presence, PR.  

• Monitor partner performance, collecting data, tracking KPIs, and identifying any gaps in execution or opportunities for improvement. 

• Contribute to reporting processes, gathering insights and data for performance reviews, audits, and internal updates. 

• Develop tools and resources to support licensing partners, helping them understand and comply with Masterbrand requirements. 

• Work closely with Castrol’s global licensing agency to support pipeline development and licensee management, providing timely feedback, advice or information.  

• Liaise with local market teams and licensees to ensure agreement on licensee marketing plans, support communications, seek feedback for brand approvals and create value from synergies with the core business.  

• Collaborate with internal teams to provide day-to-day operational support for licensing activities, ensuring seamless execution. 

• Work closely with Legal and Trademarks to protect Castrol brand assets during any contract. 

• Responsible for meeting or exceeding defined KPIs of optimising MROI, growing sales volume and profitability and driving consistent brand health efficiencies. 

• N.B. It's possible this activity set is expanded or changed in time, as part of an agile approach across the Castrol Marketing Network of Excellence (NoE). 

What you will need to be successful  

• 3-5 years’ experience in licensing, partner management, or project support, preferably within a multi-national matrix organisation. 

• Excellent organisational and administrative skills, with a strong attention to detail. 

• Familiarity with contract management processes and the ability to support compliance with legal and business standards. 

• Strong communication skills, with the ability to work effectively with both internal teams and external partners. 

• Proficiency in tracking and reporting performance metrics, ensuring accuracy and actionable insights. 

• Ability to multitask and manage competing priorities effectively while working to deadlines. 

• A collaborative mindset, eager to contribute and support team goals. 

Skills & Competencies

• Brand Management 

• Brand Visual Standards  

• Strategic Planning  

• Developing and Implementing Strategy  

• Customer Experience  

• Customer Journey Mapping  

• Customer Experience Metrics 

• Marketing Comms Plan  

• Content Strategy  

• Developing Creative Marketing Content 

• Resource and Budget Planning

Privacy

The Castrol entity recruiting for this role is the data controller for the personal information you provide. We use it to assess your application and to manage the recruitment and onboarding process. We may share it with service providers who support our recruitment, and it may be transferred to other Castrol entities internationally under appropriate safeguards. We keep it only for as long as necessary. For details of how we use your information and your data protection rights, contact privacy.response@castrol.com.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to Castrol recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.).

If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.