Visual Designer

Role Overview:

We’re looking for a senior, hands-on visual designer to elevate Cargoo’s brand across all marketing channels. This role blends visual design excellence, speed, and cross-channel creativity - spanning websites, landing pages, campaigns, social content, and product storytelling.

The designer will work closely with the Head of Design and Marketing leadership to craft a coherent, modern brand expression and produce high-quality assets that support growth. This includes web design (Framer/Webflow), motion, social, paid ads, narrative visuals, modular campaign systems, and integrating AI tools for faster production.

The role is about creating a cohesive, recognizable, mature brand that performs across a wide scope of mediums and channels.

 Responsibilities:

• Translate our brand strategy into high-quality visual assets and styles.
• Maintain consistency across campaigns, web, social, and sales collateral.
• Help evolve and refine the brand system as Cargoo 2.0 grows.
• Produce visuals for performance campaigns, sales activations, and product messaging.
• Create modular templates for paid and organic content.
• Develop visual narratives that make complex product stories clear and compelling.
• Design modern and high conversion landing pages, microsites, and product pages.
• Build or collaborate on builds in Wordpress.
• Ensure responsive behaviors, visual hierarchy, and performance best practices.
• Create lightweight motion assets, micro-animations, or social motion loops.
• Develop visual systems that allow marketing to scale content without losing craft.
• Use AI tools (image generation, layout automation, copy-support tools) to accelerate workflows without sacrificing quality.
• Maintain creative oversight - AI is a tool, not the output.
• Work closely with Marketing to understand campaign goals and constraints.
• Sync with Product Design for continuity between product and brand.
• Ensure all assets are organized, versioned, traceable, and documented.

Requirements:

• 5+ years in brand/creative/marketing design roles.
• Proven portfolio with campaigns, web pages, and brand-expressive work.
• Excellent visual designer with strong sense of aesthetics, composition, typography, and storytelling.
• Skilled in creating multi-format campaign assets quickly and with high polish.
• Experience designing modern, conversion-friendly landing pages.
• Able to develop design systems for marketing: templates, modular layouts, reusable styles.
• Expert level of Figma, Adobe Suite usage
• Comfortable with AI tools (Midjourney, Firefly, Gen 3, etc.)
• Fast, structured, and organized.
• Able to handle multiple requests without losing visual consistency.
• Strong collaboration and communication - can explain decisions and push back when needed.
• Low ego, high accountability.

Bonus points if you have:

• Framer or Webflow experience for no-code page builds.
• After Effects experience or similar for motion.
• Experience working in or with SaaS/B2B tech companies is a plus.