Digital Copywriter

Key reponsibilities

• Create clear and user-friendly content for Help Center articles and knowledge base entries, translating complex product logic into actionable guidance.
• Craft original campaign messaging that reflects our brand values and supports marketing objectives.
• Create engaging, persuasive copy across multiple channels, including websites, system communications, email campaigns, and UX/UI, in line with our editorial style guide and UI component guidelines.
• Edit and enhance existing content to ensure consistency with marketing strategy, tone, and positioning.
• Partner closely with Product Managers and Project Managers to deliver clear, concise messaging for both everyday users and seasoned traders.
• Collaborate with UX designers, marketers, and subject matter experts to ensure content is visually cohesive, on-brand, and aligned with intended outcomes.

Key requirements (updated)

• 3+ years of experience in copywriting, journalism, UX writing, or closely related content roles, with a Bachelor’s degree in Creative Writing, Journalism, Advertising, Marketing, English, or a related field.
• Ability to Integrate AI Workflows in daily work to optimise work delivery performance.
• Strong technical writing skills, with the ability to produce clear, structured, and user-friendly content, especially for Help Center and knowledge base articles, and to translate complex product logic into simple, actionable guidance.
• Chinese language proficiency is required, including the ability to read and understand Chinese PRDs and communicate effectively with Chinese-speaking stakeholders.
• Experience in cryptocurrency, fintech, or traditional finance is preferred.
• A product-oriented and flexible writer with a strong understanding of product workflows, logic, and the user journey, able to work closely with product teams, accurately interpret PRDs, and create effective user-facing content across multiple mediums (web, system communications, email campaigns, UX/UI).
• Ability to work independently in a fast-paced environment and deliver under tight timelines.
• Strong project and stakeholder management skills, with the ability to prioritize tasks, manage multiple projects simultaneously, collaborate cross-functionally, handle feedback effectively, and maintain clarity and alignment in a fast-paced environment.
• Excellent interpersonal and communication skills, with the ability to collaborate effectively with cross-functional teams and stakeholders from diverse backgrounds.

Good to have

• Experience using GenAI tools as part of a writing and content development workflow.
• Ability to thrive in a highly collaborative environment with multidisciplinary cross-functional teams.
• Portfolio or work samples demonstrating strategic and/or brand-building concepts executed across multiple platforms.
• 2+ years of agency experience or equivalent creative industry experience across all media, including digital, social, long-form content.