Senior Paid Media Manager
About Us
Established in March 2018, Bybit is one of the fastest growing cryptocurrency derivatives exchanges, with more than 70 million registered users. We offer a professional platform where crypto traders can find an ultra-fast matching engine, excellent customer service and multilingual community support. We provide innovative online spot and derivatives trading services, mining and staking products, as well as API support, to retail and institutional clients around the world, and strive to be the most reliable exchange for the emerging digital asset class.
Our core values define us. We listen, care, and improve to create a faster, fairer, and more humane trading environment for our users. Our innovative, highly advanced, user-friendly platform has been designed from the ground-up using best-in-class infrastructure to provide our users with the industry's safest, fastest, fairest, and most transparent trading experience. Built on customer-centric values, we endeavour to provide a professional, 24/7 multi-language customer support to help in a timely manner.
As of today, Bybit is one of the most trusted, reliable, and transparent cryptocurrency derivatives platforms in the space.
Role Overview
We are looking for a results-driven Paid Media Manager to lead our global performance marketing efforts. This role will be responsible for driving efficient user acquisition at scale, with a strong focus on eFTD growth, net profit optimization, and ROI-positive scaling.
Key Responsibilities
1. Growth & Performance Ownership - Own paid acquisition performance (Paid eFTD, new user net profit, ROI) - Scale investment while maintaining positive ROI - Optimize full funnel: impression → registration → deposit → trading
2. Paid Media Strategy & Execution - Develop strategies across Google, Meta, TikTok, etc. - Optimize creatives, targeting, bidding, landing pages - Explore new growth channels
3. Data, Attribution & Optimization - Build data-driven frameworks - Improve attribution (MMP, CUID mapping) - Ensure accurate tracking and analysis
4. Budget & ROI Management - Manage large budgets efficiently - Improve ROI and payback - Set clear performance targets
5. Cross-functional Collaboration - Work with product, growth, brand, and regional teams - Align with overall growth strategy
6. Team Leadership - Build and lead a high-performing team - Manage agencies and vendors
Requirements
- 8+ years in performance marketing
- Experience in crypto/fintech preferred
- Strong ROI and scaling experience
- Familiar with attribution and data analysis
- Experience managing large budgets
- Strong ownership mindset
- Strong industry network and access to high-quality resources (e.g., media channels, agencies, KOLs, or strategic partners) is a plus
Must: Fluent in both Mandarin and English
Why Join Us
At Bybit, we are committed to fostering a supportive and enriching work environment.
Our benefits include:
- Study Growth Fund: We support your professional development and continuous learning.
- Internal Events: Participate in regular team-building activities, workshops, and events designed to promote collaboration and innovation.
- Global Collaboration: Be part of a diverse, international team, working alongside colleagues from around the world.
- Career Advancement: Access opportunities for growth and advancement within a rapidly expanding global company.
- Internal Mobility: Grow with us- Your long-term development is important to us. We offer internal job opportunities to help build your career path.
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