Senior Marketing Specialist, Kazakhstan
About Us
Established in March 2018, Bybit is one of the fastest growing cryptocurrency derivatives exchanges, with more than 70 million registered users. We offer a professional platform where crypto traders can find an ultra-fast matching engine, excellent customer service and multilingual community support. We provide innovative online spot and derivatives trading services, mining and staking products, as well as API support, to retail and institutional clients around the world, and strive to be the most reliable exchange for the emerging digital asset class.
Our core values define us. We listen, care, and improve to create a faster, fairer, and more humane trading environment for our users. Our innovative, highly advanced, user-friendly platform has been designed from the ground-up using best-in-class infrastructure to provide our users with the industry's safest, fastest, fairest, and most transparent trading experience. Built on customer-centric values, we endeavour to provide a professional, 24/7 multi-language customer support to help in a timely manner.
As of today, Bybit is one of the most trusted, reliable, and transparent cryptocurrency derivatives platforms in the space.
Senior Marketing Specialist, Kazakhstan
Role Overview
Key Responsibilities
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Develop and execute a comprehensive marketing plan for Bybit KZ aligned with global and regional priorities.
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Build brand awareness, trust, and engagement through creative storytelling and impactful campaigns.
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Ensure all marketing activities are culturally and linguistically tailored for KZ and surrounding markets.
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Plan, create, and execute a social media calendar across all major platforms (Instagram, Facebook, TikTok, LinkedIn, Twitter/X).
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Design and launch engaging campaigns including posts, reels, videos, and community interactions to drive organic growth.
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Manage paid social and paid media campaigns, including budget allocation, targeting, and performance optimization.
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Oversee SEO-focused content creation and work with internal teams to improve search rankings and visibility.
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Provide market insights and recommendations to shape Bybit KZ’s affiliate strategy, including onboarding approach, performance tracking, and partner engagement.
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Work closely with internal and external stakeholders to co-develop and execute co-marketing initiatives with partners, merchants, and ecosystem players.
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Launch targeted campaigns for new product rollouts, promotions, and events in compliance with local regulations.
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Track and report on marketing KPIs including acquisition, user deposits, trading volumes, and affiliate performance.
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Optimize campaign strategies based on data insights and market feedback.
Requirements
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Strong marketing background in fintech, banking, or finance (crypto experience highly preferred).
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Excellent language skills: Kazakh, English, and Russian (written and spoken).
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Strong understanding of financial markets and financial tools; crypto knowledge is a major plus.
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Proven social media management skills – including content creation, campaign design, scheduling, and analytics.
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Hands-on experience with paid social and paid media campaigns.
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Solid SEO knowledge and ability to create optimized content for organic traffic growth.
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Experience managing affiliate marketing programs and partnerships.
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Ability to thrive in a fast-paced, high-growth environment with changing priorities.
Why Join Us
At Bybit, we are committed to fostering a supportive and enriching work environment.
Our benefits include:
- Study Growth Fund: We support your professional development and continuous learning.
- Internal Events: Participate in regular team-building activities, workshops, and events designed to promote collaboration and innovation.
- Global Collaboration: Be part of a diverse, international team, working alongside colleagues from around the world.
- Career Advancement: Access opportunities for growth and advancement within a rapidly expanding global company.
- Internal Mobility: Grow with us- Your long-term development is important to us. We offer internal job opportunities to help build your career path.
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