Senior Influencer Marketing Strategist - Freelance

About Butterfly Effect

Butterfly Effect is a premier creative house driven by a diverse team, dedicated to helping challenger brands succeed. With our team based in LA, Atlanta, New York, Manchester, London, and the UAE, we have fully embraced a hybrid work model, offering flexibility for remote work.

Role Description

We go beyond the surface, focusing on strategic partnerships with native storytellers who can bring your brand's narrative to life. Unlike traditional influencer marketing factories that chase numbers, we specialise in building meaningful connections between brands, influencers, and audiences. Our approach prioritises genuine storytelling to create campaigns that resonate deeply, driving conversations and generating buzz like never before.

Together, we craft campaigns that aren’t just seen - they’re felt.

Project Fee: To be discussed based on project.

Brief in Brief:

Develop and execute impactful influencer marketing strategies that drive authentic brand storytelling and meaningful audience connections.

Project Brief & Scope:

Strategy & Planning

• Develop a comprehensive influencer marketing strategy aligned with client goals.
• Define campaign objectives, target audience personas, and KPIs.
• Create a roadmap with timelines, budget allocations, and key milestones.

Influencer Identification & Outreach

• Identify, vet, and recruit influencers aligned with the brand’s values and audience.
• Develop influencer briefs outlining deliverables, messaging, and campaign expectations.
• Build and maintain strong influencer relationships for seamless collaboration.

Creative Content Development

• Develop 3-5 creative campaign concepts based on influencers' styles and brand messaging.
• Define key content themes, hooks, and storytelling approaches.
• Collaborate with internal teams to align messaging and ensure brand consistency.

Campaign Execution & Oversight

• Create a detailed campaign rollout plan, including content approval processes and publishing schedules.
• Lead end-to-end campaign management, ensuring timely and high-quality execution.
• Oversee coordination between influencers, internal teams, and client stakeholders.

Performance Tracking & Reporting

• Set up real-time performance tracking dashboards (reach, engagement, ROI).
• Deliver post-campaign reports with KPI analysis and campaign impact reviews.
• Provide recommendations for future campaigns based on data-driven insights.

Client Collaboration & Communication

• Act as the primary client contact, providing campaign updates and strategic recommendations.
• Lead client-facing presentations highlighting campaign results, insights, and next steps.
• Offer expert guidance on campaign growth and optimisation opportunities.

 

Apply below and we will be in touch.