Social Media Manager (iGaming)

Location: Toronto, Ontario (In-Office) (King & Spadina)
Work Schedule: Monday – Friday
Salary Range: $90,000 - $115,000
AI Disclosure: We do not use artificial intelligence to screen, assess, or select applicants for this position.
Vacancy Status: This posting is for an existing vacancy at our Toronto office.

BrightIT is a high-velocity tech hub focused on delivering world-class digital solutions for the iGaming sector. We bridge the gap between creative startup culture and industrial-scale execution.

Mission: Empowering brands through bold, responsible technology.

Vision: Creating a home for the brightest minds in tech to redefine the gaming landscape.

Key Responsibilities:

Multi-Brand Content Strategy

• Develop, plan, and schedule high-impact organic content across various platforms (Facebook, Instagram, TikTok, YouTube, X).

• Adapt visuals, copy, and concepts to fit different brand identities and diverse global market trends.

• Ensure all content is on-brand, high-quality, and tailored to the specific platform it lives on.

• Manage multiple posting calendars simultaneously, ensuring consistent and timely delivery.

Global Community Management

• Monitor various social channels and engage with our global communities through active moderation and interaction.

• Act as the frontline for the brands, escalating customer-service-related issues to the appropriate internal teams.

• Analyze community sentiment and identify emerging global topics or "viral" opportunities.

Trend Research & Innovation

• Stay at the forefront of global social media trends, platform updates, and emerging content formats.

• Identify opportunities for real-time content that can be scaled across different brands or regions.

• Conduct competitor benchmarking across the global iGaming landscape to keep our brands ahead of the curve.

Performance Tracking & Optimization

• Monitor organic performance metrics (reach, engagement, growth) and deliver comprehensive reports.

• Use data to identify what works and propose improvements that can be applied across the portfolio.

• Run A/B tests on formats and captions to optimize organic reach and conversion.

Collaboration & Brand Integrity

• Work closely with design, brand, and paid social teams to ensure a cohesive 360-degree marketing approach.

• Support various marketing initiatives and product launches with strategic organic amplification.

• Serve as a brand guardian, ensuring that each brand maintains its unique voice and visual identity regardless of the market.

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Requirements:

• Experience working within the iGaming domain (mandatory).

• 2 years of experience managing organic social media channels in a professional capacity.

• Fluency in English (mandatory); additional languages are a significant plus.

• Strong ability to switch between different "brand voices" and tones quickly.

• Basic design or content editing skills (e.g., Canva, Buffer, CapCut, or Adobe Suite).

• Excellent creative writing skills with an eye for digital storytelling.

• High adaptability: Comfortable working in a fast-paced environment where priorities and brand focuses may change.

• Data-driven mindset with the ability to turn metrics into actionable creative ideas.
  
  

We view responsible gambling not just as a regulatory requirement, but as a core ethical responsibility and a pillar of our sustainable business model, ensuring we lead the industry in player protection and social integrity. At the heart of our platform is a sophisticated responsible gambling framework designed to protect our community. We take pride in being a socially conscious operator that leverages technology to ensure gaming remains safe, transparent, and sustainable for everyone.