❗️Please note that this role is office-based for Portugal.
❗️If you need to be relocated, we take care of the process.
We are looking for a Lead AI & Graphic Designer who will drive the shift from traditional photo production to fully AI-generated visual content for advertising campaigns. This role is for someone who understands how to create high-converting promotional creatives featuring realistic, relatable people — without a camera.
✅ Responsibilities:
✔️ Lead the transition from classic photo shoots to AI-generated visual production workflows across campaigns;
✔️ Direct and oversee the creation of people-focused advertising visuals using AI image generation tools (Midjourney, Flux, Firefly, Kling, etc.);
✔️ Develop and maintain scalable AI pipelines for concept generation, character consistency, background creation, and asset optimization;
✔️ Lead and mentor a team of AI artists and graphic designers, setting quality standards and creative direction;
✔️ Oversee retouching and post-processing to ensure a polished, premium look while maintaining a realistic, non-AI-looking aesthetic;
✔️ Manage multiple projects simultaneously from concept to final delivery;
✔️ Review and quality-control all AI-generated materials for visual accuracy, brand alignment, and campaign effectiveness;
✔️ Be a role model for the team and foster a positive, innovation-driven, creative culture.
✅ Requirements:
✔️ 3+ years of experience in visual production, graphic design, or art direction — ideally with a transition into AI-driven workflows;
✔️ Proven track record creating advertising visuals centred around people in realistic, relatable, lifestyle or narrative settings — using AI tools rather than traditional photography;
✔️ Deep hands-on expertise with AI image generation tools (Midjourney, Stable Diffusion, Adobe Firefly, Flux, or similar);
✔️ Strong understanding of prompt engineering, ControlNet, inpainting, and character consistency techniques;
✔️ Experience directing "staged fantasy" scenes — scripting and producing complex, story-driven visuals that blend realism with imaginative concepts, entirely through AI;
✔️ Expert eye for retouching direction: ability to guide post-processing that avoids the over-generated, artificial look;
✔️ Understanding of production pipelines, technical budgeting, and workflow optimisation in an AI-first environment;
✔️ Strong aesthetic sensibility with the ability to lead, inspire, and grow a diverse team of designers and AI artists;
✔️ Attention to visual detail and ability to meet deadlines in a fast-paced environment;
✔️ Advanced level of English.
✅ We offer excellent benefits, including but not limited to:
💻 Learning and development opportunities and interesting, challenging tasks;
📝 Official employment following Portuguese/EU laws, including registration of family members;
✈️ Relocation package (flight tickets + 2-week hotel stay);
📚 Opportunity to develop language skills, with partial compensation for the cost of English and Portuguese language classes (for localization purposes);
🎁 Birthday celebration gift;
🎾 Partial compensation for tennis and padel lessons;
🏝 Time for proper rest, with 24 non-business days per year and an additional 6 paid sick days;
🩺 Private medical coverage, including inpatient, outpatient, dental care, annual check-ups, and maternity support;
🚗 Transport compensation - 200 euros net per month;
🏋️♂️ Urban Sport membership benefit (the most diverse sports and wellness offering in Europe, with more than 50+ activities);
⚖️ Competitive remuneration level with annual review;
🏄🏻♂️ Teambuilding activities.
