CRM Manager

At Bondora, our mission is clear: to empower people to enjoy life more while alleviating the stress of managing finances. Founded in 2008, Bondora has proudly served a diverse community of over 1 million customers for an impressive 16 years.

As a rapidly growing financial technology company, we’re reaching new heights with a bold vision. We’re set to acquire a banking license, unlocking a world of possibilities for our customers. Our investment product is available Europe-wide, and we’re actively expanding our loan product footprint to 11 new countries.

Join us on this journey and let’s build the future of finance together!

At Bondora, our mission is clear: to empower people to enjoy life more, all while alleviating  
the stress of managing finances. With a foundation laid in 2008, proudly serving a diverse  
community of over 1 million customers for an impressive 16 years.  

As a rapidly growing financial technology company, we’re reaching new heights with a bold  
vision. We’re set to acquire a banking licence, unlocking a world of possibilities for our  
customers. Our sights are set on achieving a valuation target of 1 billion by 2026, and we’re  
expanding our footprint to 11 new countries.  

Join us on this journey and let’s build the future of finance together!  

What is this role about?  

The CRM Manager in Bondora’s Engagement & Retention team is responsible for managing  
our marketing automation tools and executing multi-channel customer outreach campaigns.  
This role focuses on driving customer engagement, retention, and reactivation through  
personalized communications across email, SMS, push notifications, WhatsApp, and other  
channels. Reporting to the Head of Engagement & Retention, you will play a key role in  
shaping customer journeys, optimizing campaign performance, and ensuring that the planned  
campaigns are smoothly executed.  

Your main responsibilities will be:  

• Manage and execute customer communication campaigns across all channels (email,  
  SMS, push, WhatsApp, etc.).  
• Segment audiences to deliver personalized and relevant messages.  
• Operate and maintain Bondora’s marketing automation tools, ensuring campaigns are  
  deployed accurately and efficiently.  
• Build and optimize automated customer journeys to improve engagement and  
  conversion rates.  
• Monitor campaign performance metrics (e.g., open rates, click-through rates, and  
  conversion rates) and provide actionable insights for improvement.  
• Conduct A/B testing on subject lines, content, and formats to refine messaging  
  strategies.  
  
  

What you’ll bring:  

• Minimum 3 years in CRM, lifecycle marketing, or marketing automation roles.
• Proven experience managing and executing multi-channel communication campaigns.  
• Proficiency in marketing automation tools (e.g., Braze, Bird, Hubspot, Marketo,  
• Salesforce Marketing Cloud, Clevertap or similar).  
• Familiarity with customer segmentation, data handling, and A/B testing.  
• Strong ability to analyze campaign data, generate insights, and recommend  optimizations.  
• Excellent communication skills to work effectively with cross-functional teams,  
  including content, design, and analytics.    

What can you expect at Bondora?  

• Contribute to Bondora’s ambitious goal of reaching €1B in revenue by the end of  
  2026. Your skills and efforts will directly impact our growth trajectory and shape the  
  future of our company: as a CRM Specialist, you’ll play a pivotal role in connecting with  
  customers through meaningful and effective communication.  
• Our employees deserve the best. We recognize our people with a competitive salary  
  and a generous benefits package (daily lunches in the office, monthly massage, five  
  weeks of vacation, private healthcare compensation, €1,200 hobby grant, mental  
  healthcare support, share options, and more!)  
• We provide an environment that encourages your personal and professional growth.  
  As we constantly evolve and innovate, you’ll have endle

Join our team of Bondorians, and let's make it happen!

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