Direct Marketing Specialist

At Bondora, our mission is clear: to empower people to enjoy life more while alleviating the stress of managing finances. Founded in 2008, Bondora has proudly served a diverse community of over 1 million customers for an impressive 16 years.

As a rapidly growing financial technology company, we’re reaching new heights with a bold vision. We’re set to acquire a banking license, unlocking a world of possibilities for our customers. Our investment product is available Europe-wide, and we’re actively expanding our loan product footprint to 11 new countries.

Join us on this journey and let’s build the future of finance together!

What is this role about?

The Direct Marketing Specialist in Bondora’s Engagement & Retention team is responsible for managing our marketing automation tools and executing multi-channel customer outreach campaigns. This role focuses on driving customer engagement, retention, and reactivation through personalized communications across email, SMS, push notifications, WhatsApp, and other direct channels. Reporting to the Head of Engagement & Retention, you will play a key role in shaping customer journeys, optimizing campaign performance, and ensuring Bondora’s communication strategy aligns with its business goals.

Your main responsibilities will be:

• Manage and execute customer communication campaigns across all direct channels
  (email, SMS, push, WhatsApp, etc.).
• Segment audiences to deliver personalized and relevant messages that align with
  customer lifecycle stages.
• Operate and maintain Bondora’s marketing automation tools, ensuring campaigns are
  deployed accurately and efficiently.
• Build and optimize automated customer journeys to improve engagement and
  conversion rates.
• Monitor campaign performance metrics (e.g., open rates, click-through rates, and
  conversion rates) and provide actionable insights for improvement.
• Conduct A/B testing on subject lines, content, and formats to rene messaging
  strategies.
• Work closely with the Brand & Content team to ensure all communications are
  on-brand and resonate with Bondora’s audience.
• Coordinate with the Engagement & Retention team to align messaging with broader
  lifecycle strategies.
• Ensure all campaigns comply with data privacy regulations (e.g., GDPR) and industry
  best practices.
• Stay updated on trends in direct marketing and marketing automation to implement
  innovative strategies.

What would ensure success in this role?

• Minimum 3 years in direct marketing, CRM, or marketing automation roles.
• Proven experience managing multi-channel communication campaigns.
• Proficiency in marketing automation tools (e.g., Braze, Bird, Hubspot, Marketo, Salesforce Marketing Cloud, or similar).
• Familiarity with customer segmentation, data handling, and A/B testing.
• Basic knowledge of HTML for email customization is a plus.
• Strong ability to analyze campaign data, generate insights, and recommend optimizations.
• Excellent communication skills to work effectively with cross-functional teams, including content, design, and analytics.
• Highly detail-oriented to ensure error-free execution of campaigns.

What can you expect at Bondora? 

• Contribute to Bondora’s ambitious goal of reaching 1BN in revenue. Your skills and efforts will directly impact our growth trajectory and shape the future of our company.
• Our employees deserve the best. We recognize our people with a competitive salary and a generous benefits package (5 weeks of vacation, private healthcare compensation, hobby grant, mental healthcare support, share options, and much more!)
• We provide an environment that encourages your personal and professional growth. As we constantly evolve and innovate, you’ll have endless opportunities to expand your skills and skyrocket your career.

The next steps

If you have the guts, ideas, and a team vision, apply now! 

Our hiring process: 

• Meet Betti, our Recruiter: Your first interview with Betti will give you a chance to share your experiences and aspirations. 
• Assessments: Complete our personality and logic assessments to showcase your strengths. 
• Engage with Kristjan, our Head of Engagement and Retention: Impress Kristjam with your passion and insights. 
• Put your skills to the test: Tackle a home task related to the role responsibilities. 
• Collaborate with Kristjan again: Discuss your home task with them, showcasing your expertise. 
• Last meeting with our Chief Marketing Officer Mario.
  
• Meet and greet with different team members at our headquarters in Tallinn.
• The celebration begins: If the stars align, receive an offer to join the Bondora team! 

Join our team of Bondorians, and let's make it happen!

If you'd like to read how Bondora collects, uses, and protects your personal data during recruitment, please see here.