Data Analyst (Marketing & CRM Focus)

Blinkist connects people with powerful ideas from leading authors and experts to broaden perspectives, gain knowledge, and spark understanding in all areas of their life, both personal and professional.

Used by over 32 million people worldwide, Blinkist distills the key ideas from the most relevant, impactful books and podcasts. These can be read or listened to in 15-minute summaries, that we call Blinks. ✨

About The Role

We're looking for a Data Analyst with a passion for data-driven decision-making to join our team. In this role, you’ll design, develop, optimize and finally use data transformation pipelines to derive actionable insights that drive business impact. For us, data is a means to an end: Making better decisions together with the business stakeholders and help them achieve better results.

Please note this is a 1-year limited contract position. 

Check out the hiring process for this position here: https://jobs.blinkist.com/vm4 🚀

What You'll Do

• Drive Conversion Strategy: Partner with the CRM team to analyze user behavior, identify conversion opportunities, and design data-driven campaigns that move free users to paid subscriptions and paid users to enterprise accounts.
• Campaign Design & Execution: Go beyond analysis—actively participate in campaign planning, A/B test design, and optimization strategies. Your insights will directly shape how we engage our users.
• User Lifecycle Analytics: Build a deep understanding of user journeys, identify drop-off points, and create actionable recommendations that improve conversion rates at every stage.
• Performance Optimization: Monitor campaign performance, conduct post-campaign analysis, and iterate on strategies. Turn data into clear action items that drive measurable business results.
• Stakeholder Partnership: Work closely with marketing, product, and CRM teams to align data insights with business objectives. Translate complex analysis into clear, actionable recommendations.

What We're Looking For

• Data Enthusiasm: You have a passion for clean, well-structured data and the curiosity to explore and find impactful solutions.
  • Strong SQL Skills: You write SQL like a second language, with experience building complex queries and optimizing performance.
  • Hands-on Experience with dbt: You’ve successfully used dbt to build and maintain data pipelines, ensuring data is reliable and accessible.
• You want to achieve results, together: You want to see the outcome of your work. You’re not afraid to deprioritize “busy-work” and you love to succeed as a team.
  • Business Impact Mindset: You approach technical challenges with a focus on driving business results and solving real-world problems.
  • Collaborative Spirit: You thrive in team settings, working with others to align on goals and deliver results.
  • Growth Mindset: You embrace challenges, learn quickly, and seek opportunities to grow personally and professionally.

Great to Haves: 

• Experience with CRM platforms (especially Braze) and marketing automation tools
• A/B testing and experimentation experience
• Familiarity with user behavior analytics tools
• Understanding of subscription business models and enterprise sales

Why Blinkist

Our unique culture of empowerment, mutual respect, and transparency has always been our defining characteristic. We support each other and carve out opportunities for every individual to develop and grow. We strongly believe that diversity powers innovation, thus we celebrate and support our differences, providing equal opportunities for employment and career growth. We embrace a flexible, remote-friendly way of working that supports different needs and lifestyles. 

These are some of our most valued benefits:

• 30 PTO days + Wellbeing days + Learning days 
• Flexible approach to work, including from abroad
• Monthly transport allowance
• One-time work from home office set up budget
• Professional development fund
• Family planning & parental leave, plus support for parents returning to work
• Wellness initiatives and an Employee Assistance Program

If you choose to join our team in Berlin, you'll have access to our modern office space in Neukölln and enjoy healthy plant-based meals prepared fresh every day by our very own chef. 🥑

Apply Now

If we’ve captured your interest and you want to take part in changing the world through the power of ideas, apply now and tell us what excited you about this opportunity. 

We look forward to hearing from you! ☀️

🔎 Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalised folks tend to only apply when they check every box. If you think you have what it takes, even if you don't meet every single point on the job description, please still get in touch. We’d love to review your application and see if you could be a great fit.

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