Specialist, Performance Marketing

Who we are 

We simplify wealth creation. Founded in 2014 in Vienna, Austria by Eric Demuth, Paul Klanschek and Christian Trummer, we’re here to help people trust themselves enough to build their financial freedom — for now and the future. Our user-friendly, trade-everything platform empowers both first-time investors and seasoned experts to invest in the cryptocurrencies, crypto indices, stocks*, precious metals and commodities* they want — with any sized budget, 24/7. Our global team works across different cultures and time zones, bringing our products to more than 4 million customers, making us one of Europe’s safest and most secure platforms that powers modern investing.

Headquartered in Austria but operating across Europe, our products are built by fast-moving, talented, “roll-up-your-sleeves-and-make-it-happen” kind of people. It’s these diverse perspectives and innovative minds operating as ONE TEAM that keep Bitpanda at the cutting edge of our industry. So if you’re someone who thinks big, moves fast and wants to make an impact right from day one, then get ready to join our industry-changing team. Let’s go!

Your mission

Reporting into the Director of User Acquisition, the PPC Specialist will be responsible for setting the strategy, as well as leading the execution and delivery of the SEA function across multiple regions. 

This role covers both web and app user acquisition and will set the structure for enabling Bitpanda to run high impact search campaigns at scale. 

What you will do

• Develop, execute and optimise global PPC strategies to meet business objectives across including Google, Bing and Apple Search Ads covering all EU/EEA markets. 
• Grow Bitpanda’s presence and user-base, as well as conversion and revenue contribution through the PPC channel.
• Conduct comprehensive keyword research and selection for global pay-per-click campaigns.
• Identifying areas of improvement including keyword development, bid management, ad copy optimisation, ad extensions, targeting, landing page optimisation, etc. 
• Manage budget allocation and bidding strategies to ensure efficient spend and high ROI across various regions.

Who you are 

• 3-4 years of PPC experience managing large scale campaigns. Apple Search Ads experience is a plus. 
• Strong knowledge of paid search platforms, tracking and third party bid management tools (Google Ads, Bing Ads, SA360, Google Analytics, Adjust and SearchAdsHQ experience is a plus).
• Possesses clear domain expertise in the paid search space, having directly managed high-budget, multinational accounts with a focus on data-driven decision making.
• Performance driven, able to understand, analyse, report, and optimise on ROAS
• Strong communication and negotiation skills, ability to connect easily with different types of people, stakeholders and partners.

What’s in it for you

• We're proud of our flexible working model that includes 2 days (minimum) working from the local Hub, plus 60 Work From Anywhere days annually
• Total compensation package including participation in our Bitpanda stock option plan
• Competitive benefits programs and policies shaped by our flexibility-first philosophy 
• Exclusive premiums when trading on Bitpanda
• Company-wide and team events — both in-person and virtually!
• Bitpanda swag to keep you living the brand

And, above all, the opportunity to learn and grow as part of Bitpanda’s incredible journey towards being Europe’s future #1 investment platform.

Bitpanda is committed to fostering a fair and equal environment based on trust and mutual respect. We believe that a diverse and inclusive workplace is paramount to our success and we are committed to building a team that represents a wide variety of backgrounds, perspectives, and skills.