Social Media and Community Manager

Bitly is the world’s leading Connections Platform, empowering businesses to create memorable connections with their customers at every physical and digital touchpoint. From Fortune 500 companies to small businesses, millions of people around the world rely on Bitly for custom short links, QR Codes, and landing pages that are easy to create, share, and manage. With tools to track and optimize every interaction, we help businesses understand what drives the greatest impact.

As we continue to redefine how brands interact with customers, we're looking for passionate individuals eager to drive innovation and shape the future of engagement. Join us in turning every click, tap, and scan into a powerful catalyst for connections.

We know the best teams bring different backgrounds, perspectives, and lived experiences. If you're excited about a role and believe your skills and experiences align meaningfully with it, we encourage you to apply.

The Role

Bitly is looking for a Social Media & Community Manager to own our social presence and help shape how our brands show up, engage, and build trust with our audience across platforms. Social and community are where people interact with Bitly in real-time—asking questions, sharing feedback, and forming opinions about our brand. In this role on the Brand & Content Team, you’ll help ensure those moments are thoughtful, consistent, and aligned with the trust we aim to build every day.

This role is ideal for a strong individual contributor who is ready to run programs independently, partner cross-functionally, and deliver results with clarity and consistency. You’ll oversee our global social channels across two brands and help evolve our approach to community engagement across platforms.

Key Responsibilities

• Own social media presence across both Bitly and QRCG by Bitly, from strategy and planning through publishing, engagement, and performance
• Support product launches and marketing campaigns through social amplification and coordination, ensuring messaging, timing, and execution are aligned 
• Proactively communicate plans, progress, and insights to cross-functional partners, sharing context and recommendations
• Monitor trends, sentiment, and conversations to surface insights and risks, escalating sensitive issues with internal partners as needed
• Create and adapt engaging visual assets for social, balancing speed, creativity, and brand consistency across platforms
• Steward and evolve brand voice across social and community touchpoints, adapting to platform, audience, and global context
• Manage budgets and work with external agencies or contractors as needed to support social and community goals
• Manage Bitly’s Reddit program in partnership with an external agency, including content review, posting, and engagement, while identifying and evaluating additional emerging community platforms (e.g., Quora) for potential investment
• Partner with members of the Brand & Content team to support day-to-day social operations, including responding to customer support-related inquiries
• Track and report on performance across social and community channels, delivering insights and recommendations to stakeholders
• Support executive thought leadership through content development and ghostwriting, in partnership with the rest of the Brand & Content team
• Leverage AI strategically alongside new formats, platforms, and tools to improve efficiency, scale execution, and inform future strategy

Requirements

• 4–6+ years of experience managing social media and/or online communities for B2B, SaaS, or technology-driven products
• Experience using social media management and analytics tools (e.g., Sprout Social) and basic design or editing tools (e.g., Adobe Creative Suite, Canva)
• Proven ability to own social channels end-to-end, including strategy, execution, reporting, and hands-on community engagement
• Strong writing and editing skills, with the ability to adapt tone, voice, and messaging across platforms, audiences, and contexts
• Ability to work independently while collaborating effectively with cross-functional partners across the organization
• Sound judgment, strong attention to detail, and the ability to prioritize in a fast-moving environment
• Creative, curious, and open to feedback

What Success Looks Like

• Increased brand visibility across social and community channels
• Strong and improving share of voice across social channels
• Consistently positive sentiment and feedback, reinforcing trust in our brand