GEO Strategist
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, and more. Our mission is to increase the freedom of money and financial access for people around the world.
Responsibilities:
- Own Binance's presence in AI-generated responses across all major LLMs, driving citation authority and entity presence at scale
- Build and maintain llms.txt, structured data, and knowledge graph signals across all major page groups, including regional adaptation
- Define and track GEO as a standalone acquisition channel — impressions, citations, referral attribution — building measurement frameworks where none currently exist
- Translate AI citation gaps into content requirements, embedding GEO into Content, Tech, and Data workflows from brief to ship
- Run ongoing LLM prompt testing and citation audits to validate performance and catch regressions
- Benchmark competitor GEO positioning (Coinbase, Kraken, OKX, Bybit, Crypto.com) and convert findings into prioritized gap opportunities
- Analyze log-level and query-level data to identify AI crawler behavior, citation patterns, and content structure gaps
- Track GEO/AI search trends (LLM retrieval mechanics, multimodal search, entity authority, E-E-A-T for AI surfaces) and translate them into actionable frameworks for the wider SEO team
Requirements:
- 5-6+ years of hands-on SEO experience, including technical SEO at enterprise scale
- Real, mechanistic understanding of how LLMs retrieve, weight, and cite web content (RAG architecture, retrieval and ranking signals, citation behavior across ChatGPT/Perplexity/Gemini/Claude) — not prompting familiarity or surface-level AI tool usage
- Proven ability to define and lead a GEO/technical SEO strategy independently, not just execute against someone else's roadmap
- Expertise in structured data/schema markup, entity-based content architecture, and knowledge graph signals
- Hands-on fluency in crawl and indexation mechanics, log file analysis, and Python or SQL for extracting insights at scale
- Experience building measurement frameworks and attribution models for channels without established tooling
- Enterprise experience — has operated within a cross-functional org (Content, Tech, Data, Compliance) at scale, not solely in an agency or solo-contributor environment
- Experience in the cryptocurrency, fintech, or another regulated/trust-sensitive industry is a strong plus
Annual Base Salary
$100,000 - $150,000 USD
Why Binance
- Shape the future of finance
- Collaborate with world-class talent in a user-centric global organization with a flat structure
- Tackle challenging projects in a fast-paced and innovative enviornment with autonomy
- Thrive in a results-driven workplace with opportunities for career growth and continuous learning
- Competitive salary and company benefits
- Remote-first, work-from-home arrangement (may vary depending on the nature of the role and team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
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We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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