Senior Consumer Research Manager

Company Overview

Since 1992, Big Ticket LLC has been offering huge cash prizes and dream cars, creating unforgettable experiences for our customers. Our monthly guaranteed draws give participants the chance to win massive cash prizes, luxury cars, and more, with millions of dirhams awarded to lucky winners every month.

At Big Ticket, we’re more than just a raffle; we create moments of hope, joy, and excitement for people around the world. With a mission to turn dreams into reality through exciting games and entertainment and make every draw an event to remember.

Purpose and Objectives for the Role 

The Senior Consumer Research Manager will be responsible for leading and delivering world-class quantitative and qualitative research across Big Ticket’s customer base and growth markets. This role will manage the full research lifecycle, from commissioning and briefing through to insight delivery, while working closely with agency partners, internal stakeholders, and cross-functional teams. The ideal candidate will combine technical research expertise with a strong commercial instinct and storytelling capabilities to influence business strategy at the highest level.

Overall Responsibilities 

• Commission and manage consumer research projects from brief development to final insight presentation.
• Lead all stages of quantitative and qualitative research including survey design, methodology, data analysis and reporting.
• Build and manage relationships with external research agencies, ensuring high quality and cost-effective delivery.
• Conduct and apply advanced research techniques including segmentation, conjoint, Max Diff, brand/campaign tracking, usage & attitude (U&A) studies, and comms testing.
• Provide strategic recommendations based on research to guide brand, marketing, product, and experience decisions.
• Monitor consumer trends, attitudes, behaviours, and cultural shifts to identify opportunities for Big Ticket.
• Collaborate closely with the Customer Analyst and Head of Insights to develop an integrated understanding of our customers.
• Partner with media and creative agencies to ensure insights guide content, campaign, and media planning.
• Present insights and implications clearly and persuasively to senior stakeholders and leadership teams.

Skills Required 

• Deep experience in primary consumer research (quant & qual), ideally in fast-paced, consumer-facing environments.
• Technical proficiency in segmentation, conjoint analysis, Max Diff, brand tracking, and behavioural research.
• Proven experience in managing external agencies and research vendors.
• Strong storytelling and presentation skills with the ability to communicate insights clearly to non-research audiences.
• Comfortable synthesising data from multiple sources (qual, quant, cultural trends, social listening).
• Commercially minded with a strong focus on business outcomes and customer impact.
• Experience working cross-functionally with Marketing, Product, and Digital teams.

Qualifications Required 

• Bachelor’s or Master’s degree in Market Research, Psychology, Statistics, Business, or a related field.
• Experience in consumer research, including client-side and/or agency-side roles.