SEM Manager

We don’t think about job roles in a traditional way. We are anti-silo. Anti-career stagnation. Anti-conventional. 

Beyond ONE is a digital services provider radically reshaping the personalised digital ecosystems of consumers in high growth markets around the world. We’re building a digital services aggregator platform, with a strong telco foundation, and a profitable growth strategy that empowers users to drive their own experience—subscribe once, source from many, and only pay for what you actually use. 

Since being founded in 2021, we’ve acquired Virgin Mobile MEA, Friendi Mobile MEA and Virgin Mobile LATAM (with 6.5 million subscribers) and 1600 dedicated  colleagues across Chile, Colombia, KSA, Kuwait, Mexico, Oman and UAE. 

To disrupt for good takes a rebellious spirit, a questioning mind and a warm heart. We really care about how to get things done and not who manages who. We benefit from our diversity, and together, we disrupt the way we and others thinkin about our lives for good.  

Do you want to exchange ideas, learn from each other and leave your mark on our journey? This is the place for you. 

Role Purpose 

Why this role matters:

• As a key member of our marketing team, you will drive our digital customer acquisition strategy across Arabic-speaking markets. Your expertise in SEM will be essential in leading paid search campaigns that boost our brand visibility and maximize ROI. With deep knowledge of Arabic-language search behavior, your work will ensure cultural resonance and campaign impact across Saudi Arabia and the broader GCC region.

What success looks like:
In your first year, you will:

• Audit and optimize existing paid search campaigns within the first 90 days—improving key metrics like CPA and CTR. 

• Launch and scale high-impact Arabic-language search campaigns across platforms like Google to accelerate customer acquisition. 

• Build a robust performance reporting framework using GA4 and Looker Studio to translate SEM performance into actionable business insights. 

Why this is for you:

• If you're motivated by the challenge of performance marketing in a fast-growing Arabic-speaking digital landscape, we want to hear from you. You'll lead the charge in shaping our SEM presence, have access to modern martech tools, and collaborate cross-functionally to influence business growth from the search engine up—all from one of the most exciting digital hubs in the region.

Key Responsibilities 

In this role, you will: 

• Lead the end-to-end planning, execution, and optimization of Arabic-language paid search campaigns—primarily across Google Ads—tailored for high-impact customer acquisition in GCC markets.
• Collaborate with marketing, content, design, product, UX, CRM, and analytics teams to align SEM initiatives with broader business goals, user journeys, and messaging strategies.
• Manage keyword strategy and develop culturally relevant Arabic ad copy that boosts CTR and conversion performance.
• Optimize landing page performance through structured A/B testing and close collaboration with UX and content teams.
• Drive budget allocation and bid management, monitoring pacing to ensure targets are met for ROAS and CPA.
• Oversee agency partnerships or external vendors (if applicable), ensuring all campaigns deliver against agreed timelines and KPIs.
• Report campaign insights and actionable learnings to senior leadership, while steering SEM planning across marketing cycles and new product initiatives. 

Qualifications & Attributes 

We’re seeking someone who embodies the following: 

Education:

• Bachelor’s degree in Marketing, Digital Marketing, Business Administration, Communications, or a related field. 
• Preferred: Certifications in Google Ads (Search, Display, Video), Google Analytics, or Meta Blueprint. A Master’s in a digital-focused discipline is a plus. 

Experience:

• 4–6 years of hands-on experience managing SEM campaigns, with a strong focus on Arabic-language performance marketing. 
• Language Requirement: Fluent in Arabic
• Industry background in e-commerce, digital-first brands, telecommunications, or performance-driven consumer services is highly valued.
• Experience within the GCC or Saudi market is a strong advantage. 

Technical Skills:

Must-haves:

• Google Ads (Search, Display, Performance Max, Shopping if relevant) 

• Google Analytics 4, including conversion and event tracking 

• Google Tag Manager for tag/pixel management 

• Looker Studio or similar for dashboarding/reporting 

• Keyword strategy, bid optimization, Quality Score understanding, campaign structuring 

• Native-level Arabic (written/spoken) with strong proficiency in English 

Nice-to-haves: 

• Experience with Bing Ads, YouTube Ads, or local search engines 

• Familiarity with CRO tools (A/B testing platforms, landing page builders like Optimizely or Unbounce) 

• Knowledge of SQL, Python, or data visualization for deeper SEM performance analysis 

Unique Attributes:

• Analytical mindset with performance-first thinking and comfort with large data sets 

• Cultural fluency in Arabic to craft locally relevant and high-converting ad messaging 

• Proactive ownership style, capable of managing multiple campaigns independently 

• Clear communicator and collaborator, able to translate technical SEM insights for business and creative teams 

• Results-oriented, striving to improve ROAS, CTR, and conversion metrics continuously 

• High adaptability, thriving in fast-paced, test-and-learn environments 

What we offer:

• Rapid learning opportunities - we enable learning through flexible career paths, exposure to challenging & meaningful work that will help build and strengthen your expertise.
• Hybrid work environment - flexibility to work from home 2 days a week.
• Healthcare and other local benefits offered in market.

 

By submitting your application, you acknowledge and consent to the use of Greenhouse & BrightHire during the recruitment process. This may include the storage and processing of your data on servers located outside your country of residence. For further information, please contact us at dataprivacy@beyond.one.