Job Application for Trade Marketing Manager at Beyond ONE

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We don’t think about job roles in a traditional way. We are anti-silo. Anti-career stagnation. Anti-conventional.

Beyond ONE is a digital services provider radically reshaping the personalised digital ecosystems of consumers in high growth markets around the world. We’re building a digital services aggregator platform, with a strong telco foundation, and a profitable growth strategy that empowers users to drive their own experience—subscribe once, source from many, and only pay for what you actually use.

Since being founded in 2021, we’ve acquired Virgin Mobile MEA, Friendi Mobile MEA and Virgin Mobile LATAM (with 6.5 million subscribers) and 1600 dedicated colleagues across Chile, Colombia, KSA, Kuwait, Mexico, Oman and UAE.

To disrupt for good takes a rebellious spirit, a questioning mind and a warm heart. We really care about how to get things done and not who manages who. We benefit from our diversity, and together, we disrupt the way we and others thinkin about our lives for good.

Do you want to exchange ideas, learn from each other and leave your mark on our journey? This is the place for you.

Mission Statement

At Beyond ONE, we’re redefining roles and breaking barriers to create a world where everyone has the power to drive their own digital journey.

We’re a dynamic, fast-growing team on a mission to Think Beyond, Achieve Together, and Deliver for Impact in high-growth markets worldwide.

Since 2021, we’ve expanded rapidly, bringing Virgin Mobile MEA, FRiENDi Mobile MEA, and Virgin Mobile LATAM under our belt. With 6.5 million subscribers and a team of 1,600 across seven countries, we’re building a revolutionary platform.

If you’re excited to challenge the norm, thrive in a collaborative environment, and create lasting change, join our journey. Let’s build the future together!

Role Purpose

Why this role matters:
As Trade Marketing Manager, you will play a key role in bridging the gap between Sales and Brand Marketing. You will be responsible for developing and executing trade marketing strategies that drive brand presence, customer engagement, and sales performance across various retail channels in Colombia. Your contribution will directly impact the visibility and positioning of Virgin Mobile in the local market.

What success looks like:
In your first year, you will:

Develop and implement trade marketing plans tailored to the Colombian market, enhancing brand visibility and increasing sales across all retail channels.
Establish close collaboration with in-market sales and the Marketing team to ensure alignment between trade marketing efforts, sales objectives, and customer needs.

Why this is for you:
If you are looking for an opportunity to lead and coordinate trade marketing activities across multiple channels, ensuring a consistent brand image and driving sales growth, this is the role for you. You will have the chance to make a significant impact on Virgin Mobile's market performance by driving portfolio merchandising, visibility, and point-of-sale (POS) initiatives that outperform competitors.

Key Responsibilities

In this role, you will:

Develop and implement trade marketing plans for Colombia, focusing on enhancing brand visibility, driving customer engagement, and increasing sales across all retail channels.
Work closely with in-market sales and the Marketing team to ensure that marketing efforts are synchronized with sales objectives, customer needs, and regional priorities.
Build and maintain strong relationships with key channel partners, including retailers, distributors, and wholesalers, to ensure effective implementation of trade marketing strategies.
Plan and execute trade marketing campaigns, including in-store promotions, point-of-sale (POS) materials, product displays, and retail events.
Analyze local data from trade marketing reports, retail audits, and customer sales to inform and refine channel-specific trade marketing plans.
Leverage insights on route-to-market strategies, shopper behaviour, and local cultural trends to create programs with strong local relevance.
Lead and coordinate trade marketing activities across multiple channels, ensuring consistent brand image and maximizing sales.
Drive portfolio merchandising, visibility, and point-of-sale (POS) initiatives to outperform competitors in brand image and innovation.
Develop and manage a network of local suppliers and agencies to deliver best-in-class executions and marketing materials while maximizing cost efficiencies.
Oversee the production and implementation of creative artwork and other marketing materials.
Establish and track relevant trade marketing KPIs that align with business priorities.
Deliver robust, innovative, and high-quality launch and activation programs, providing detailed reporting on campaign performance and results.
Plan and execute offline marketing campaigns and events designed to attract new business connections.
Coordinate with sales teams and external stakeholders to ensure seamless execution at the point of sale.
Manage trade marketing budgets efficiently, allocating resources to high-impact initiatives that drive revenue growth.
Conduct frequent market visits and collaborate with sales teams to identify opportunities for further growth.

Qualifications & Attributes

We are seeking someone who embodies the following:

Education:

Bachelor’s degree in Marketing, Business, or a related field.

Experience:

Minimum of 5 years of experience in trade marketing, retail marketing, or a related field.
Proven experience in managing suppliers and agencies to ensure high-quality and cost-effective executions.

Technical Skills:
Must-haves:

Strong knowledge of route-to-market strategies, shopper behaviour, and local cultural trends in the region.
Solid experience in executing trade marketing campaigns and retail marketing initiatives.
Strong communication and interpersonal skills, with the ability to influence and collaborate with cross-functional teams.

Nice-to-haves:

Experience working in the telecommunications, FMCG, or retail sectors.
Proficiency in data analysis tools and techniques to evaluate trade marketing effectiveness.

Unique Attributes:
We are looking for a strategic thinker with a passion for innovation and a keen eye for market trends and customer insights. You must be able to thrive in a fast-paced, dynamic environment, managing multiple projects and deadlines. A strong sense of ownership, adaptability, and a results-driven mindset are essential for success in this role.

Additional Resources

Learn more about Beyond ONE by exploring the following:

Beyond ONE Values
Beyond ONE LinkedIn Page
How Values Build Belonging, by our Group Chief People Officer

Our Hiring Process

Here’s what you can expect during the interview process:

Recruiter Chat: A conversation to understand your background, ambitions, and expectations.
Hiring Manager Interview: A deep dive into the role, your experience, and how you could add value to our team.
Feedback Loop: Depending on the role, you’ll meet with key stakeholders across the organization to get a 360° view of the role.
Leadership Interview: For senior roles, expect a conversation with our leadership or CEO to align on vision and cultural fit.

Our Commitment to Feedback

At Beyond ONE, we are dedicated to offering clear and constructive feedback throughout the interview process.

If you reach the interview stage but aren't selected, we will provide feedback to help you understand what our team appreciated in your application and where we identified gaps. We believe offering thoughtful feedback is essential for building trust and fostering long-term relationships, even with candidates we may not hire.

Our Compensation Approach

Our compensation reflects our commitment to fairness, performance, and regional competitiveness. With market-aligned salaries and tailored benefits across our locations, we aim to support your well-being and professional growth. Your Recruiter will share more details during the interview process.

What we offer:

Rapid learning opportunities - we enable learning through flexible career paths, exposure to challenging & meaningful work that will help build and strengthen your expertise.
Hybrid work environment - flexibility to work from home 2 days a week.
Healthcare and other local benefits offered in market.

By submitting your application, you acknowledge and consent to the use of Greenhouse & BrightHire during the recruitment process. This may include the storage and processing of your data on servers located outside your country of residence. For further information, please contact us at dataprivacy@beyond.one.

Trade Marketing Manager