Head of CLM Colombia

We don’t think about job roles in a traditional way. We are anti-silo. Anti-career stagnation. Anti-conventional. 

Beyond ONE is a digital services provider radically reshaping the personalised digital ecosystems of consumers in high growth markets around the world. We’re building a digital services aggregator platform, with a strong telco foundation, and a profitable growth strategy that empowers users to drive their own experience—subscribe once, source from many, and only pay for what you actually use. 

Since being founded in 2021, we’ve acquired Virgin Mobile MEA, Friendi Mobile MEA and Virgin Mobile LATAM (with 6.5 million subscribers) and 1600 dedicated  colleagues across Chile, Colombia, KSA, Kuwait, Mexico, Oman and UAE. 

To disrupt for good takes a rebellious spirit, a questioning mind and a warm heart. We really care about how to get things done and not who manages who. We benefit from our diversity, and together, we disrupt the way we and others thinkin about our lives for good.  

Do you want to exchange ideas, learn from each other and leave your mark on our journey? This is the place for you. 

Role Purpose

As Head of Customer Lifecycle Management (CLM) – Colombia, you will lead the strategy to drive customer engagement, retention, and revenue growth across the entire customer journey. Your role will focus on turning customer relationships into long-term business value, ensuring every interaction enhances loyalty and profitability.

What success looks like:

Within your first 12 months, you will:

• Transform the CLM ecosystem through data-driven strategies that deliver USD 1 million in incremental revenue.
• Implement personalized, timely, and automated customer engagement initiatives to drive retention and maximize customer lifetime value.

Challenges & Opportunities:

• Work in a fast-paced, high-growth environment, where you will be expected to challenge the status quo and implement best-in-class CLM practices.
• Leverage data, technology, and creativity to redefine customer engagement in Colombia’s telecom market.

Why this is for you:

If you're passionate about growing customer lifetime value by delivering personalized, impactful customer experiences, this is your chance to make a measurable impact from day one.

Key Responsibilities

In this role, you will:

• Implement and adapt global CLM strategies for the Colombia market, ensuring alignment with local customer preferences and market dynamics.
• Leverage customer data to drive segmentation, targeting, and campaign effectiveness, tailored specifically for the Colombian market.
• Plan and oversee the execution of local customer campaigns, ensuring they align with global standards while addressing local business objectives.
• Monitor customer base health and campaign performance, identifying opportunities and risks to develop weekly, monthly, and quarterly action plans.
• Collaborate with cross-functional teams (Marketing, Sales, Product Development) to align CLM initiatives with overall business objectives.
• Track key performance indicators (KPIs) and metrics to measure CLM initiative effectiveness and drive continuous improvement.
• Stay up to date with industry trends and best practices in customer value management, ensuring Colombia maintains a competitive edge.

Qualifications & Attributes

We’re seeking someone who embodies the following:

Education

• Bachelor’s degree in Marketing, Business Administration, Engineering, or a related field.
• MBA preferred.

Experience

• Proven track record of success in Customer Value Management (CVM) or related roles within the telecommunications industry, preferably in the mobile prepaid segment.
• Experience in financial services, e-commerce, or digital platforms is a plus.

Technical Skills

Must-haves:

• Knowledge of marketing automation tools (e.g., Pelatro, Chordiant, Unica).
• Proficiency in data analytics solutions (e.g., QlikView, Tableau, Power BI).
• Fluency in Spanish and English.

Nice-to-have:

• Experience working with databases and SQL coding skills.

Unique Attributes

• Strong analytical skills with the ability to translate data into actionable strategies.
• Strategic thinker with a results-oriented mindset and a passion for driving customer-centric initiatives.
• Excellent leadership and communication skills, with the ability to influence and collaborate across teams.

Additional Resources 

Learn more about Beyond ONE by exploring the following:

• Beyond ONE Values
• Beyond ONE LinkedIn Page
• How Values Build Belonging, by our Group Chief People Officer

Our Hiring Process

Here’s what you can expect during the interview process:

1. Recruiter Chat: A conversation to understand your background, ambitions, and expectations.
2. Hiring Manager Interview: A deep dive into the role, your experience, and how you could add value to our team.
3. Feedback Loop: Depending on the role, you’ll meet with key stakeholders across the organization to get a 360° view of the role.
4. Leadership Interview: For senior roles, expect a conversation with our leadership or CEO to align on vision and cultural fit.

Our Commitment to Feedback

At Beyond ONE, we are dedicated to offering clear and constructive feedback throughout the interview process. If you reach the interview stage but aren't selected, we will provide feedback to help you understand what our team appreciated in your application and where we identified gaps. We believe offering thoughtful feedback is essential for building trust and fostering long-term relationships, even with candidates we may not hire.

Our Compensation Approach

Our compensation reflects our commitment to fairness, performance, and regional competitiveness. With market-aligned salaries and tailored benefits across our locations, we aim to support your well-being and professional growth. Your Recruiter will share more details during the interview process.

What we offer:

• Rapid learning opportunities - we enable learning through flexible career paths, exposure to challenging & meaningful work that will help build and strengthen your expertise.
• Hybrid work environment - flexibility to work from home 2 days a week.
• Healthcare and other local benefits offered in market.

 

By submitting your application, you acknowledge and consent to the use of Greenhouse & BrightHire during the recruitment process. This may include the storage and processing of your data on servers located outside your country of residence. For further information, please contact us at dataprivacy@beyond.one.