Senior Marketing Analyst

We don’t think about job roles in a traditional way. We are anti-silo. Anti-career stagnation. Anti-conventional. 

Beyond ONE is a digital services provider radically reshaping the personalised digital ecosystems of consumers in high growth markets around the world. We’re building a digital services aggregator platform, with a strong telco foundation, and a profitable growth strategy that empowers users to drive their own experience—subscribe once, source from many, and only pay for what you actually use. 

Since being founded in 2021, we’ve acquired Virgin Mobile MEA, Friendi Mobile MEA and Virgin Mobile LATAM (with 6.5 million subscribers) and 1600 dedicated  colleagues across Chile, Colombia, KSA, Kuwait, Mexico, Oman and UAE. 

To disrupt for good takes a rebellious spirit, a questioning mind and a warm heart. We really care about how to get things done and not who manages who. We benefit from our diversity, and together, we disrupt the way we and others thinkin about our lives for good.  

Do you want to exchange ideas, learn from each other and leave your mark on our journey? This is the place for you. 

About the Role:

We are looking for a skilled Senior Marketing Analyst  to join our team. In this role, you’ll leverage your expertise in data analysis and marketing insights to drive campaign performance and enhance customer engagement. You’ll be responsible for gathering and interpreting data across various channels, optimizing marketing spend, and providing actionable recommendations that align with our strategic goals. This is an exciting opportunity to make a measurable impact by turning data into powerful insights that shape our marketing strategies.

What You Will Do:

• Build insights from marketing campaigns by collecting and analyzing data from website analytics, social media, and CRM tools, evaluating performance, user behavior, and engagement metrics.
• Develop and maintain segmented databases for targeted marketing, ensuring data accuracy and compliance with privacy regulations.
• Create regular reports on key performance indicators (KPIs), ROI, and spending efficiency to guide cost-effective marketing strategies and budget optimization.
• Analyze marketing campaigns and customer insights to track effectiveness, providing actionable recommendations for improvements.
• Predict future marketing trends using historical data and statistical tools, supporting strategic planning.
• Monitor industry trends, platform algorithm updates, and consumer behavior changes to keep our marketing decisions relevant and informed.
• Manage and Optimize tools such as Google Analytics, Adjust, and Tableau to ensure accurate data tracking, insights, and reporting.
• Experiment and Test by running A/B tests on campaign elements (e.g., landing pages, emails) to determine optimal performance and implement improvements.
• Conduct market and competitive research to identify new opportunities and understand audience demographics and preferences.

What You Will Need:

• Experience: Minimum 5 years as a marketing or business analyst, ideally with a marketing focus.
  
  
• Technical Skills:
  • Data Analysis Tools: Proficiency in Excel (pivot tables, VLOOKUPs, macros), SQL, and statistical software like R or Python.
  • Analytics Platforms: Experience with digital analytics tools such as Google Analytics, Adjust, and others for user behavior insights.
  • Business Intelligence (BI) Tools: Familiarity with Tableau for dashboard creation, data visualization, and generating insights.
  • CRM & Data Management: Experience with CRM platforms for customer data management and audience segmentation.
  • Basic Coding Skills: Knowledge of HTML, CSS, and JavaScript for web analytics and troubleshooting.
  • Statistical Knowledge: Strong foundation in statistics for data interpretation and hypothesis testing.
    
    
• Non-Technical Requirements:
  • Educational Background: Bachelor’s degree in Marketing, Business, Economics, or related field (Master’s or MBA preferred).
  • Analytical Thinking & Attention to Detail: Sharp analytical skills with high accuracy in data handling and reporting.
  • Effective Communication: Ability to clearly explain data insights to non-technical team members.
  • Problem-Solving Skills: Proactive and resourceful in addressing data inconsistencies and analysis challenges.
  • Business Acumen: Strong understanding of marketing principles for strategic recommendations.
  • Curiosity & Learning Orientation: Enthusiasm for learning new tools and staying updated on industry trends.

What we offer:

• Rapid learning opportunities - we enable learning through flexible career paths, exposure to challenging & meaningful work that will help build and strengthen your expertise.
• Hybrid work environment - flexibility to work from home 2 days a week.
• Healthcare and other local benefits offered in market.