Head of Segment Colombia

We don’t think about job roles in a traditional way. We are anti-silo. Anti-career stagnation. Anti-conventional. 

Beyond ONE is a digital services provider radically reshaping the personalised digital ecosystems of consumers in high growth markets around the world. We’re building a digital services aggregator platform, with a strong telco foundation, and a profitable growth strategy that empowers users to drive their own experience—subscribe once, source from many, and only pay for what you actually use. 

Since being founded in 2021, we’ve acquired Virgin Mobile MEA, Friendi Mobile MEA and Virgin Mobile LATAM (with 6.5 million subscribers) and 1600 dedicated  colleagues across Chile, Colombia, KSA, Kuwait, Mexico, Oman and UAE. 

To disrupt for good takes a rebellious spirit, a questioning mind and a warm heart. We really care about how to get things done and not who manages who. We benefit from our diversity, and together, we disrupt the way we and others thinkin about our lives for good.  

Do you want to exchange ideas, learn from each other and leave your mark on our journey? This is the place for you. 

About the Role

We are actively seeking an exceptional leader to take the helm of Head of Segment, a key role designed to steer Virgin Mobile revenues and KPIs comprehensively, with the responsibility of enriching all segment KPIs, channels, and P&L for Virgin Mobile. This position encompasses the delivery of Segments strategy ensuring the segment vigorous growth and market penetration.

What You Will Do:

• Segments Strategy: Develop and implement annual and quarterly segments strategies to grow the Virgin Segment, with the support of Market Intelligence, Brand, Pricing and Member Care.
• Value Proposition: Craft innovative acquisition, retention, loyalty, CLM and revenue-generating offers, promotions, products, and services, and map that value proposition into technology requirements, with the support of Pricing, Market Intelligence, Member Care and Sales.
• Channel Management: Oversee channel management and development, optimizing distribution and accessibility, with the support of the Sales and Trade Marketing, for online and offline sales.
• Customer Experience: Ensure exceptional customer experience across all touchpoints, reinforcing brand loyalty, with the support of Member Care, Sales Support and CLM.
• Loyalty & Retention Processes: Develop segments cross-functional processes to boost loyalty and retention, with the support of CLM, Pricing and Revenue Assurance.
• Analysis & Reporting: Evaluate and report on the success of segment initiatives, informing future strategies, with the support of Market Intelligence, Business Intelligence and Business Finance.
• Segmentation: Implement advanced segmentation strategies to target customers more effectively, with the support of Market Intelligence and CLM.
• CLM: Approve and oversee all Customer Lifetime Management (CLM) campaigns.
• Value & Profitability Management: Optimize value and profitability across the product portfolio, with the support of Business Finance, Revenue Assurance and Pricing.
• People Management: Lead, manage, and develop the Friendi team, fostering a high-performance culture.

What You Will Need

• Bachelor’s degree in Marketing, Economics, Business, or Engineering; MBA preferred.
• Extensive Marketing/Product experience, including 10 years in telecom/digital (preferred both), showcasing achievements in the sector.
• Expertise in overseeing product development, acquisition, churn, and revenue KPIs.
• Strong analytical and critical thinking skills for strategic decision-making.
• Proven leadership capabilities to inspire and manage a high-performing team.
• In-depth commercial knowledge covering digital transformation, brand strategy, consumer insights, and segmentation.
• Technical proficiency in Excel, PowerPoint, and Word for effective data management and analysis.
• Innovative and creative thinking to drive brand differentiation.
• Commitment to continuous learning and staying ahead of industry trends.
• Adaptable and flexible approach to navigating the fast-evolving telecom/digital landscape.
• People-focused leadership with a foundation in integrity.
• Decisiveness and empowerment in guiding teams and making strategic choices.

What we offer:

• Rapid learning opportunities - we enable learning through flexible career paths, exposure to challenging & meaningful work that will help build and strengthen your expertise.
• Hybrid work environment - flexibility to work from home 2 days a week.
• Healthcare and other local benefits offered in market.