Head of Commercial

We don’t think about job roles in a traditional way. We are anti-silo. Anti-career stagnation. Anti-conventional. 

Beyond ONE is a digital services provider radically reshaping the personalised digital ecosystems of consumers in high growth markets around the world. We’re building a digital services aggregator platform, with a strong telco foundation, and a profitable growth strategy that empowers users to drive their own experience—subscribe once, source from many, and only pay for what you actually use. 

Since being founded in 2021, we’ve acquired Virgin Mobile MEA, Friendi Mobile MEA and Virgin Mobile LATAM (with 6.5 million subscribers) and 1600 dedicated  colleagues across Chile, Colombia, KSA, Kuwait, Mexico, Oman and UAE. 

To disrupt for good takes a rebellious spirit, a questioning mind and a warm heart. We really care about how to get things done and not who manages who. We benefit from our diversity, and together, we disrupt the way we and others thinkin about our lives for good.  

Do you want to exchange ideas, learn from each other and leave your mark on our journey? This is the place for you. 

About the Role

As the Commercial Head for Virgin & FRiENDi Mobile Kuwait, you will lead and execute strategies to drive revenue growth and market penetration and enhance key performance indicators across all segments and channels. You will define and implement segment strategies, develop compelling propositions, manage commercial performance, and optimize customer journeys with a strong digital-first focus. Collaborating closely with our shared services teams, you will play a pivotal role in shaping the company's success in a dynamic market environment.

What You Will Do

• Define and Drive Segment Strategy: Develop and implement strategies to differentiate Virgin & FRiENDi Mobile Kuwait, targeting specific audiences for market growth.
• Innovate Offers and Promotions: Create compelling acquisition, retention, and revenue-generating offers, optimizing the value and profitability of our product portfolio.
• Oversee Channel Development: Manage and enhance sales channels to improve distribution and accessibility, ensuring optimal market reach.
• Enhance Customer Experience: Ensure exceptional customer experiences across all touchpoints to reinforce brand loyalty and satisfaction.
• Manage Product Roadmap: Lead the proposition and product roadmap, making key investment decisions and delivering successful go-to-market plans.
• Drive Commercial Performance: Own and drive commercial performance, responding to market dynamics and collaborating with sales and marketing teams.
• Optimize Digital Sales and Customer Journey: Improve digital sales performance and enhance the end-to-end customer journey with a digital-first approach.
• Strategic Planning and Reporting: Evaluate segment initiatives, report on successes, and inform future strategies while managing strategic planning processes.

What You Will Need

• Education: Bachelor’s degree in Commerce, Marketing, Economics, Business, or Engineering; MBA preferred.
• Experience: 10+ years of extensive commercial experience in the telecom sector, particularly in the prepaid segment.
• Skills:
  • Proven track record in driving acquisition, retention, and revenue KPIs in telecom.
  • Strong leadership skills with experience managing high-performing teams.
  • In-depth knowledge of digital transformation, brand strategy, consumer insights, and segmentation.
  • Strong analytical and strategic thinking for data-driven decision-making.
  • Expertise in developing go-to-market strategies and managing product roadmaps.

• Other Qualifications:
  • Proficiency in MS Excel, PowerPoint, and Word.
  • Excellent communication and stakeholder management skills up to Director level.
  • Thorough understanding of the telecom market in Kuwait or other GCC countries.
  • Experience in dynamic, agile environments.
  • Innovative thinker with adaptability to navigate a fast-evolving telecom landscape.

What we offer:

• Rapid learning opportunities - we enable learning through flexible career paths, exposure to challenging & meaningful work that will help build and strengthen your expertise.
• Hybrid work environment - flexibility to work from home 2 days a week.
• Healthcare and other local benefits offered in market.