Senior Manager of Acquisition Marketing

We don’t think about job roles in a traditional way. We are anti-silo. Anti-career stagnation. Anti-conventional. 

Beyond ONE is a digital services provider radically reshaping the personalised digital ecosystems of consumers in high growth markets around the world. We’re building a digital services aggregator platform, with a strong telco foundation, and a profitable growth strategy that empowers users to drive their own experience—subscribe once, source from many, and only pay for what you actually use. 

Since being founded in 2021, we’ve acquired Virgin Mobile MEA, Friendi Mobile MEA and Virgin Mobile LATAM (with 6.5 million subscribers) and 1600 dedicated  colleagues across Chile, Colombia, KSA, Kuwait, Mexico, Oman and UAE. 

To disrupt for good takes a rebellious spirit, a questioning mind and a warm heart. We really care about how to get things done and not who manages who. We benefit from our diversity, and together, we disrupt the way we and others thinkin about our lives for good.  

Do you want to exchange ideas, learn from each other and leave your mark on our journey? This is the place for you. 

About the Role

We are looking for a dynamic and results-oriented Senior Manager of Acquisition Marketing for KSA. In this role, you will lead the development and execution of digital acquisition strategies to drive growth and market share for Virgin Mobile, FRiENDi Mobile, and FRiENDi Pay in KSA. Align regional objectives with local strategies, manage cross-functional collaboration, and directly impact the success of our brands as a key member of the local marketing leadership team.

What You Will Do

• Strategic Leadership
• Develop and execute KSA-specific digital acquisition strategies to drive growth, market share, and ROI.
• Align local initiatives with regional objectives through collaboration with the broader digital acquisition team.
• Define, monitor, and optimize KPIs to measure campaign effectiveness and enable continuous improvement.

• Multi-Channel Campaign Management
• Lead end-to-end execution of digital campaigns (SEM, SEO, paid social, display, affiliate marketing) tailored to Saudi audiences.

• Data-Driven Optimization
• Leverage analytics to refine campaigns, enhance conversion rates, and improve acquisition efficiency.
• Partner with analytics/data science teams to generate actionable insights for decision-making.

• Brand Collaboration & Cross-Promotion
• Partner with brand teams to design culturally relevant campaigns for Saudi consumers.
• Identify cross-promotional opportunities to maximize brand synergies and reduce acquisition costs.

• Cross-Functional Collaboration
• Collaborate with product, tech, and sales teams to ensure flawless execution of initiatives.

• Budget & Financial Oversight
• Manage the KSA digital acquisition budget, optimizing resource allocation for maximum ROI.
• Deliver financial performance reports, including forecasts, variance analysis, and recommendations.

• Team Leadership & Development
• Build and mentor a high-performing team, fostering innovation, collaboration, and excellence.
• Drive professional development through mentorship and career growth initiatives.

What You Will Need

Education:

• Master’s degree in Marketing or related field; MBA preferred.

Experience:

• 8+ years in digital acquisition, growth marketing, or digital marketing, with a proven track record in the Saudi market.
• Leadership experience in technology, telecommunications, or media industries.

Skills:

• Expertise in digital marketing channels (SEM, SEO, paid social, affiliate marketing).
• Data-driven decision-making and advanced analytical capabilities.
• Strong cross-functional leadership and stakeholder management.
• Budget management and ROI optimization.
• Deep understanding of Saudi consumer behavior, regulations, and competitive landscapes.

Other Qualifications:

• Passion for innovation and staying ahead of market trends.
• Ability to thrive in a fast-paced, dynamic environment.
• Excellent communication and interpersonal skills. Fluency in Arabic and English is essential for this role. 

What we offer:

• Rapid learning opportunities - we enable learning through flexible career paths, exposure to challenging & meaningful work that will help build and strengthen your expertise.
• Hybrid work environment - flexibility to work from home 2 days a week.
• Healthcare and other local benefits offered in market.

By submitting your application, you acknowledge and consent to the use of Greenhouse & BrightHire during the recruitment process. This may include the storage and processing of your data on servers located outside your country of residence. For further information, please contact us at dataprivacy@beyond.one.