Global Senior Director of Digital Acquisition

We don’t think about job roles in a traditional way. We are anti-silo. Anti-career stagnation. Anti-conventional. 

Beyond ONE is a digital services provider radically reshaping the personalised digital ecosystems of consumers in high growth markets around the world. We’re building a digital services aggregator platform, with a strong telco foundation, and a profitable growth strategy that empowers users to drive their own experience—subscribe once, source from many, and only pay for what you actually use. 

Since being founded in 2021, we’ve acquired Virgin Mobile MEA, Friendi Mobile MEA and Virgin Mobile LATAM (with 6.5 million subscribers) and 1600 dedicated  colleagues across Chile, Colombia, KSA, Kuwait, Mexico, Oman and UAE. 

To disrupt for good takes a rebellious spirit, a questioning mind and a warm heart. We really care about how to get things done and not who manages who. We benefit from our diversity, and together, we disrupt the way we and others thinkin about our lives for good.  

Do you want to exchange ideas, learn from each other and leave your mark on our journey? This is the place for you. 

About the role:

We are seeking a highly strategic and results-driven Global Director Digital Acquisition. As a founding team member in the Digital Acquisition function, you will play a critical role in shaping and executing our digital acquisition strategy across our brands—Virgin Mobile, Friendi Mobile, and Friendi Pay. This position is pivotal in driving growth, increasing market share, and enhancing customer engagement across the region. As part of the global marketing leadership team, you will collaborate closely with cross-functional teams to deliver innovative, data-driven acquisition strategies that align with our business goals.

What you will do:

• Develop and lead the customer acquisition strategy globally, focusing on driving growth and maximizing ROI across our brands.
• Define and implement KPIs to measure and optimize customer acquisition efforts.
• Build, lead, and mentor a high-performing customer acquisition teams globally, fostering a culture of innovation, collaboration, and continuous improvement.
• Work closely with the global and regional marketing leadership teams to ensure alignment of acquisition strategies with broader business and marketing objectives.
• Establish and build the Customer Acquisition function, including team structure, processes, and tools, from the ground up.
• Identify and implement best practices for customer acquisition, ensuring scalability and efficiency.
• Collaborate with brand teams (Virgin Mobile, Friendi Mobile, Friendi Pay) to develop targeted acquisition campaigns that resonate with the local market and customer segments.
• Drive synergy between the brands to leverage cross-promotional opportunities and optimize customer acquisition costs.
• Oversee the development and execution of digital marketing campaigns, including SEM, SEO, paid social, display advertising, and affiliate marketing, to drive customer acquisition.
• Utilize data and analytics to continuously refine and optimize campaigns for better performance and customer conversion.
• Partner with product, technology, and sales teams to ensure seamless execution of acquisition initiatives.
• Work closely with the Marketing Intelligence teams to develop insights that inform acquisition strategies and drive decision-making.
• Manage the customer acquisition budget, ensuring efficient allocation of resources and maximizing return on investment.
• Monitor and report on the financial performance of acquisition activities, including forecasting and variance analysis.

What you will need:

• Master's degree in Marketing or a related field; MBA preferred.
• 12+ years of experience in customer acquisition, digital marketing, or growth marketing, with a strong track record of driving customer growth in the MEA and LATAM region.
• Proven experience in a leadership role, preferably within a technology, telecommunications, or media company.
• Demonstrated success in building and scaling customer acquisition functions from the ground up.
• Deep understanding of the MEA & LATAM markets, including consumer behavior, regulatory environments, and competitive landscapes.
• Excellent communication and interpersonal skills, with the ability to influence and lead cross-functional teams.
• Experience managing marketing budgets and optimizing ROI.
• Ability to thrive in a fast-paced, dynamic environment, managing multiple projects and deadlines.
• Passion for innovation, with a keen eye on market trends and customer insights.

What we offer:

• Rapid learning opportunities - we enable learning through flexible career paths, exposure to challenging & meaningful work that will help build and strengthen your expertise.
• Hybrid work environment - flexibility to work from home 2 days a week.
• Healthcare and other local benefits offered in market.