Head of Social Storytelling

We’re Beauty Pie. We’re the world’s first luxury beauty and wellness buyers’ club. And we’re disrupting the beauty industry, one face cream at a time. 

Before we arrived on the scene, if you wanted really great beauty products, you had to shop at traditional beauty retail - and overpay for all the crazy markups. Now, our members have access to shop from the best-quality beauty and wellness products (from the leading labs in France, Switzerland, Italy, Germany, Japan, Korea, etc) and get a bigger piece of the Beauty Pie. 

So, what will you be doing?

• Reporting to the CMO today and the Brand Director in future, you will lead the creation of engaging, story-driven (primarily video) content across all organic social media platforms to position Beauty Pie as the ultimate disruptive behind-the-scenes beauty brand
• Approaching it like an entertainment or media brand, own social media planning, programming, publishing and analysis for all social channels including Instagram, Facebook, Tiktok, YouTube, LinkedIn and more
• You will also oversee the planning and programming for founder Marcia Kilgore’s personal social channels
• Develop and implement social media strategies to build brand awareness and engagement through unique content that takes viewers behind the scenes of the beauty industry, filling them in on industry secrets and hacks
• Create and oversee the management of social media programming and content calendars
• Use innovative social video to break through the same old boring beauty content of our industry to create something completely new, different, engaging and entertaining (e.g. what Liquid Death has done in FMCG and SSense has done in fashion)
• Collaborate with the Creative Studio to oversee video production for social media, focusing primarily on short-form, platform-specific content with the goals of entertaining, engaging and educating in a totally new and unique way
• Collaborate with the wider Marketing team to ensure social campaigns align with broader brand initiatives, including supporting launches and offers
• Have dotted-line oversight of the Community team (who report to the Member Happiness / Customer Service team), to align editorial objectives and execution for the Facebook Group
• Analyse social media metrics to refine storytelling approaches
• Manage and develop a small team of social marketers
• Stay updated on social media trends, tools, and best practices
• Provide thought leadership on storytelling trends within social media and the beauty industry

We believe it's all about mindset, great skills, the right attitude and a fantastic work ethic. If you’re aligned to our values, excited about the opportunity, and you’re really good at what you do (even if you don’t tick all the boxes) apply anyway! 

• Proactive, ambitious and energetic social marketer, looking for the opportunity to make your mark and achieve something remarkable, creating something totally new in the social space
• Extensive experience in social storytelling and content creation, whether in social media for brands, journalism or entertainment
• Deep understanding of social media platforms, including Instagram, Facebook, TikTok, Youtube and LinkedIn
• Exceptional storytelling skills, with a focus on visual narratives
• Experience briefing and storyboarding video content
• Proven track record of growing social media audiences and driving engagement
• Ability to work collaboratively with cross-functional teams
• Strong project management skills, with experience overseeing multiple campaigns
• Understanding of the beauty industry and its audience
• Creativity and adaptability to stay ahead in a fast-moving digital landscape
• Passion for creating innovative and impactful content

What makes someone ‘Beauty Pie’?

Our culture is our DNA. It defines who we are, how we operate and how we hire. And it all springs from our values, which are very important to us:

• Bring Your ‘A’ Game: Take ownership & accountability. Make sh*t happen. Grow. Support. Evolve. Invent. Be open-minded. 
• Be Intelligently Rebellious: Challenge the status quo. Push boundaries. Embrace change. Think BIG.
• Be Customer Obsessed: Listen & learn. Take ownership. Act fast. Be humble & empathetic. Build & keep trust. Be grateful for feedback.
• It’s All For One (& One For All): Take advantage of collective intelligence. Act with integrity. Support & challenge. Embrace individuality. Do right by our company, our members, our colleagues & our environment.

We’re committed to diversity & inclusion 

As a business that’s based on fairness and self-worth, our commitment to inclusivity runs through the heart of everything we do. We believe that innovation and creativity come from having a diverse workforce, and are committed to building teams with unique identities, from different backgrounds and with individual perspectives.

We’ve got a long way to go, but here’s how we’re doing as of June 2024:

Employees who identify as female: 68%

Employees from minority ethnic backgrounds: 28%

Employees who identify as living with a disability: 10%

Employees who identify as female in our Product Engineering teams: 32%

Employees who identify as LGBTQIA+: 13%

A bit about our ways of working 

We thrive on a high-performance culture where action drives results. At Beauty Pie, we trust our teams to take ownership, move fast, and get the job done.

We operate on a hybrid model, with a minimum of three days in the office each week— with some roles requiring more which will be outlined in the job spec.

This structure fosters collaboration, maintains momentum, and strengthens our team environment while allowing some flexibility based on job responsibilities and business needs. In-person connection is essential to how we work, and we expect teams to be present and engaged. We encourage open discussions during the interview process to align expectations for the role you are applying for.

Your piece of the Beauty Pie: 

• Free Membership to Beauty Pie + discount off our products
• 25 days holiday & your birthday off / 22 vacation days for the US team
• Flexible bank holidays
• Equal leave for all new parents regardless of gender or personal circumstances

• Private Medical Insurance
• Menopause support
• £2,500 / $2,500 to spend on your fertility journey after 2 years service
• 10 therapy sessions through AXA PPP

So, what are you waiting for? Apply now for a chance to be part of an inspirational, international and talented team.

Beauty Pie is an equal opportunity employer. The company will not unlawfully discriminate on grounds of gender, sexual orientation, marital or civil partner status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability or age, pregnancy or trade union membership.

Please let us know, if you require reasonable adjustments at any point during the application and/or recruitment process.