General Manager Hamburg (m/f/d)

About BEAT81

At BEAT81, we’re on a mission to revolutionize fitness by merging the best of technology, group training, and expert coaching. As a rapidly growing fitness-tech startup, we empower people across Europe—and soon the world—to Sweat Smarter Together. Through innovative HIIT & RIDE workouts, real-time heart rate monitoring, and gamification, we’re transforming the traditional fitness experience into something dynamic, personalized, and impactful.

We’re not just building a global leader in fitness and technology; we’re building a world-class team. At BEAT81, we value passion, potential, and the power of fresh perspectives. 

This is a thrilling opportunity to spearhead our expansion into a brand new market as our General Manager for Hamburg (all genders), launching in August 2025!

You'll be instrumental in launching BEAT81 in Hamburg, starting with 2 state-of-the-art boutique group fitness studios and laying the foundation for rapid growth. We're looking for a true pioneer – someone who is eager to roll up their sleeves, build our Hamburg presence from the ground up, and establish BEAT81 as the dominant fitness brand locally.

As the City Lead, you will take full ownership of our Hamburg operations from day one and manage your local team. You will report directly to Senior Management and be the driving force behind the launch, development, and success of our newest city!

You will:

• Successful launch and oversee all operations in Hamburg, establishing the highest standard of customer experience, trainer performance, and studio quality
• Recruit, build, and manage the initial local Hamburg team, fostering a passionate and high-performing BEAT81 community.
• Provide very hands-on support to your team in establishing and running day-to-day studio and coach community operations in a new market.
• Develop and implement strategies to achieve ambitious growth targets, manage cost-effectively, and establish strong operational KPIs for Hamburg. 
• Play a key role in local marketing efforts and community engagement to build brand awareness and drive membership growth.

You have: 

• Fluency in German (C1 minimum)
• Upper-intermediate level in English (B2 minimum)
• 5 years of work experience, optimally with at least 1 year in a high-growth start-up with an offline product and working in (local) operations.
• Experience with new market launches or scaling operations is a strong plus
• Strong organisational skills and a hands-on mentality and are an autonomous self-starter
• People management skills and proven track record of leadership experience 
• Excellent communication and interpersonal skills
• A strong customer-focused mindset with a passion for helping others
• Clear, confident, and persuasive communicator
• A strong alignment  with our company values — inclusiveness, growth mindset, care, energy, integrity, and resilience — and demonstrate them in your daily work.

Benefits:

🏋️‍♂️ WALK THE TALK: Unlimited BEAT81 workouts for you and one other person of your choice: We guarantee that you'll get fit with us.

📚 LEARN & GROW: We support your professional development with a dedicated budget for courses, workshops, and certifications.

💪 YOUR WELL-BEING: Enjoy exclusive access to the platforms Meditopia and 7Minds for yoga, mindfulness and mental well-being. 

🎉 EVENTS: Our annual BEAT Connect event in Berlin brings together team members from all cities for inspiring sessions, fun activities, and meaningful connection. On top of that, we host monthly team meet-ups, team workouts, and our much-loved summer and winter parties to keep the team spirit high all year round.

🏥 HEALTH INITIATIVES: Stay healthy and balanced with our quarterly health management initiatives to support your physical and mental well-being, keeping you energized and focused throughout the year.

💼 MONEY ON TOP: Sign up for a private company pension plan in partnership with Stuttgarter Versicherung - so you can look into the future with confidence.

🌱 FUTUREBENS: You will have access to a personalized dashboard on FutureBens, the platform for sustainable and future-oriented employee offers from over 130 eco-friendly brands.

BEAT81 is an equal opportunity employer, which means we do not discriminate. We celebrate diversity and are committed to creating an inclusive environment for all employees.