Product Marketing Lead

 

 

WHO WE ARE AT BASH 

We are a team of leaders, bold thinkers and friends, and we’re on a mission to create remarkable omni-channel experiences for our customers.

We believe that by being Bold, Accountable, Simple and Human, our values will lead us forward, keeping us real, connected and directed.

By leveraging the power of technology and exceptional talent, we are building products that bring the physical and digital world together to create communities that prosper. This journey requires grit, ambition and teamwork as we transform SA retail for the better.

And we’re only just getting started. Now is the time to jump onboard.

 

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WHAT YOU’LL DO

You’ll build the discipline of product marketing at Bash, from foundations to frameworks, ensuring every launch, feature, and journey lands with relevance and impact across our external (consumer) and internal (employee) audiences.

Strategy & Structure

• You’ll build the discipline of product marketing at Bash,
• Own the product marketing strategy, aligning positioning, messaging, and campaign direction to product and commercial goals across e-commerce, store tech, and fintech.
• Build and manage the annual product marketing roadmap, working closely with Product and Strategy leads to translate business priorities and
• product releases into clear, phased marketing initiatives.
• Define and evolve the operating model for product marketing, including how we work, with whom and through which artefacts (personas, value props, GTM plans, lifecycle comms).
• Build rigorous alignment with the product lifecycle and shipping velocity — ensuring marketing can keep up with our pace of innovation.

Go-to-Market Excellence

• Own the go-to-market roadmap for all feature launches and product rollouts — ensuring clarity of roles, timelines, deliverables, and messaging.
• Develop and execute messaging strategies across multiple audiences:
  •  Consumers ; drive understanding, adoption, and love for Bash’s digital products.
  •  Employees; particularly in-store teams, embed new tools and technologies in a way that is easy to understand, use, and champion.
• Tailor campaigns, content, and communication to suit the context and needs of each audience, maximising engagement and ensuring value is clearly articulated across channels.
• Collaborate with Sales Enablement and Store Ops to ensure internal-facing products are positioned as enablers, not just tools and embedded into the daily flow of work.
• Partner with Creative, CRM, Growth, and Store teams to ensure owned media — across digital and in-store — is fully leveraged to drive engagement.

Execution & Impact

• Translate product value propositions into compelling messaging that shows up consistently in campaigns, always on journeys and employee channels.
• Own performance across marketing efforts related to product adoption, feature usage, and engagement.
• Ensure ongoing campaign performance and message resonance through testing and insight mining.

Team Leadership

• Manage and mentor a team of product marketing managers.
• Cultivate a culture of strategic ownership, experimentation and delivery.

WHAT YOU HAVE:

• 8+ years in product marketing, lifecycle marketing, or GTM roles - ideally in e-commerce, fintech, or digital-first consumer brands.
• Proven success in building and executing integrated product marketing roadmaps aligned to business and product strategy.
• Experience developing multi-audience go-to-market strategies.
• Strong stakeholder management skills across product, content, design, enablement, store ops, and analytics.
• A sharp understanding of how customer segmentation, messaging, and positioning drive commercial outcomes.
• A strong grasp of lifecycle marketing across digital and offline channels.
• Excellent verbal and written communication skills, with a passion for simplifying the complex.

At Bash, you'll thrive if you are :

• A Strategic Doer: Vision-led but not afraid to roll up your sleeves.
• Brand-Centric & Customer-Obsessed: You think a brand is more than just a logo; it’s how we make people feel.
• Insight-Led & Experimental: You love a good hypothesis and thrive on iteration.
• Collaborative & Low-Ego: You lead with influence, not title.
• Ambitious & Resilient: You love the pace and uncertainty of high-growth environments.

 

 

JOINING THE BASH TEAM

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We empower our people to choose where they would like to do their best work, with the tools they need to get there but we also encourage our teams to travel so we can also make magic happen face to face. Our offices are a vibe, which doesn’t hurt. They are decked out to make collaboration easy and help our team create lasting connections with each other. We bring teams together for planning, celebration, ideation and onboarding, and more. 

BASH PERKS 

Our perks are supercharged by our intangible benefits, like the optionality that comes with building a hyper growth business, being surrounded by the best talent in the biz and building great products that wow our customers and drive growth for our country.

Best of the Best - The wealth of talent we have will surprise + inspire you

Security within a startup - The best of both worlds. TFG's buy-in lets us invest in the people and initiatives we believe in.

Agency and Optionality - Use the ambition and collective force of our talent to drive your career in the direction you dream.

Connection and Friendship - We make sure you connect, laugh and have fun with the team. Play hard, work hard vibes.

Top $$ - The best people, in the right roles, earning at the top tier.

Your Time - We’ve got generous paid holiday, wellbeing leave and even Birthday leave for you to enjoy when you need it.

Exclusive Shopping Discount - Save when you shop across over 500 brands in-store and on bash.com.