Marketing Lead: Financial Services

About Baringa 

We set out to build the world’s most trusted consulting firm – creating lasting impact for clients and pioneering a positive, people-first way of working. We work with everyone from FTSE 100 names to bright new start-ups, in every sector.

You’ll find us collaborating shoulder-to-shoulder with our clients, from the big picture right down to the detail: helping them define their strategy, deliver complex change, spot the right commercial opportunities, manage risk, or bring their purpose and sustainability goals to life. Our clients love how we get to know what makes their organisations tick – slotting seamlessly into their teams and being proudly geeky about solving their challenges.

We have hubs in Europe, the US, Asia and Australia, and we work all around the world - from a wind farm in Wyoming to a boardroom in Berlin. Find us wherever there's a challenge to be tackled and an impact to be made.

Our Marketing team are looking for an experienced Marketing Lead to join them. 

We’re building a professional Marketing Function for the long term. The Marketing function at Baringa was reformed in 2021. And the closeknit team has made real progress in the past three years to build the marketing infrastructure at Baringa and professionalise our approach to Marketing.

Marketing at Baringa acts as an internal marketing agency for internal clients, working closely with partner sponsors and champions across Baringa. Together we design and deliver programmes to build awareness and generate interest, drive engagement with our clients and the endorsement of our advocates. 

The marketing team work on diverse initiatives spanning brand, media relations, campaigns, digital marketing, sponsorships and advertising, client experience networks, corporate hospitality, alumni, client feedback (cNPS) and client stories.   

Baringa’s Financial Services (FS) consulting business has grown rapidly and now forms a core part of the firm’s deliverables. Marketing has a role to play by helping the business select key industry issues that will fuel this growth and create, develop and launch a sequence of campaigns to build awareness and recommendation – and of course business development meetings and sales among a senior FS client audience in all its geographies (currently UK, US and APAC).

The consulting business is ready to continue the journey. But they are not the marketing professionals – you are! Can you help?

With subject matter that includes some focus on climate solutions, there’s a strong purpose driven themes with which to work.

 

What you will be doing

• Be a key member of the Sector Marketing team, working closely with the Head of Sector Marketing, the FS Partner Sponsor, and a Senior Marketing Advisor focused on FS to deliver impactful marketing strategies.
• Own the FS marketing plans and budget, delivering programmes that enable the business’s growth ambitions and align with broader sector goals.
• Design and execute global campaigns to drive awareness, engagement, and business development across multiple geographies, adapting to local markets.
• Develop marketing plans that achieve revenue growth, client acquisition, and stronger market positioning, utilising data insights to continuously improve outcomes.
• Build knowledge of client challenges, market trends, competitor landscapes, and Baringa’s FS capabilities to refine messaging, targeting, and segmentation.
• Collaborate across sector teams and with regional marketers to ensure alignment on priority activities and a structured approach to go-to-market strategies.
• Lead the creation of standout messaging and visuals that position Baringa distinctively, leveraging thought leadership and client success stories.
• Oversee the planning, implementation, and evaluation of campaigns, ensuring high-quality execution and measurable impact at every stage.
• Manage and mentor the Senior Marketing Advisor, while fostering a high-performance team culture that reflects Baringa’s values.
• Actively engage the wider business in FS marketing efforts, generating internal alignment, excitement, and advocacy for campaign activities.

This is a senior role reporting directly into Baringa’s Head of Sector Marketing and interfacing with senior stakeholders across the business. You will live and breathe our values, lead and shape and own multiple projects, and be accountable and responsible for commercials.

Your skills and experience

• Ideally educated to degree level or equivalent experience
• CIM- Diploma qualified or equivalent
• Proven track record in shaping marketing strategy and the appropriate selection of tactics to drive a business forward and increase customer engagement and sales; use of the full multichannel mix
• Strategic marketing experience in a B2B environment
• Experience in Professional Services (ideally management consulting) will be beneficial
• Expert relationship building and network creation – internally and with external parties
• Ability to work across all levels with impact, effectiveness and influence
• Proactive in pre-empting, identifying, resolving and escalating issues
• Self-sufficient, self-starter

What a career at Baringa will give you 

Putting People First.

Baringa is a People First company and wellbeing is at the forefront of our culture. We recognise the importance of work-life balance and flexible working and provide our staff amazing benefits. Some of these benefits include: 

• Generous Annual Leave Policy: We recognise everyone needs a well-deserved break. We provide our employees with 5 weeks of annual leave, fully available at the start of each year. In addition to this, we have introduced our 5-Year Recharge benefit which allows all employees an additional 2 weeks of paid leave after 5 years continuous service. 

• Flexible Working: We know that the ‘ideal’ work-life balance will vary from person to person and change at different stages of our working lives. To accommodate this, we have implemented a hybrid working policy and introduced more flexibility around taking unpaid leave. 

• Corporate Responsibility Days: Our world is important to us, so all our employees get 3 every year to help social and environmental causes and increase our impact on the communities that mean the most to us. 

• Wellbeing Fund: We want to encourage all employees to take charge and prioritise their own wellbeing. We’ve introduced our annual People Fund to support this by offering every individual a fund to support and manage their wellbeing through an activity of their choice. 

• Profit Share Scheme: All employees participate in the Baringa Group Profit Share Scheme so everyone has a stake in the company’s success. 

Diversity and Inclusion

We are proud to be an Equal Opportunity Employer. We believe that creating an environment where everyone feels a sense of belonging is central to our culture and that diversity is paramount to driving creativity, innovation, and value for our clients and for our people. 

An award-winning workplace

You can be a part of our ‘Great Place to Work’ – with our commitment to women and well-being in the workplace for all. Click here to see some of our recent awards and how we’ve achieved this. 

Using business as a force for good. 

We maintain high standards of environmental performance and transparency, which can be seen through our commitment to Net Zero with our SBTI-verified Scope 1, 2 and 3 emissions reduction targets and our support of the Better Business Act. We report our progress publicly and ensure that we are also externally assessed and scored through organisations like CDP and EcoVadis - helping us to continually identify where we can improve. 

We have a long legacy of supporting the communities in which we work, and offer a variety of ways to contribute, by putting people first and creating impact that lasts. Our Corporate Social Responsibility (CSR) agenda is about giving back to the communities in which we live and work by sharing our skills, talent and time. In essence, we aim to empower and encourage everyone in the firm to contribute to the things we care about, and support registered charities and organisations with a clear social or environmental purpose to increase the positive impact they can have.

Join us

All applications will receive consideration for employment without regard to race, ethnicity, religion, gender, gender identity or expression, sexual orientation, nationality, disability, age, faith or social background. We do not filter applications by university background and encourage those who have taken alternative educational and career paths to apply. We would like to actively encourage applications from those who identify with less represented and minority groups. We operate an inclusive recruitment process, ensuring reasonable adjustments where needed. Please contact a member of our Recruitment Team to discuss further.

 

Baringa Privacy Notices

For UK & EU

Your personal data will be retained by Baringa for up to two years, in accordance with our UK Recruitment Privacy Notice / EU Recruitment Privacy Notice, to evaluate your application and meet our legal and reporting obligations. In line with the General Data Protection Regulation (GDPR), you have the right to request access to, rectification, or erasure (subject to legal limitations) of your personal data. For more information, please contact us at privacy@baringa.com

For the USA

Your personal data may be retained by Baringa for up to two years, as outlined in our Recruitment Privacy Notice (AMER & APAC), to support the recruitment process and internal reporting requirements. Where applicable, and in accordance with relevant federal and state laws, you may have the right to request access to or correction of your personal information. For further details, please contact privacy@baringa.com

For Australia & Singapore

Your personal data will be retained by Baringa for up to two years, in accordance with our Recruitment Privacy Notice (AMER & APAC), to assess your application and meet applicable reporting and legal obligations. In line with the Australian Privacy Act and Singapore’s Personal Data Protection Act (PDPA), you may have rights to access, correct, or request limited deletion of your personal data. For more information, please contact us at privacy@baringa.com