CRM Lead

About us

You’ve probably heard of Autotrader, but do you know what we’re all about?  

We’re the UK’s leading automotive marketplace, a heritage brand, and a tech darling of the stock market. We bring together vehicle buyers and sellers to give them real choices. Cars may be what we're best known for but we’re also the place for pretty much everything else on wheels, from e-bikes to caravans. 

In the automotive world, change is a constant, that’s why we take our job of untangling the complex car-buying journey very seriously. 
 
At our core, we’re all about people. We go our own way while embracing diversity and celebrating our differences. We dedicate ourselves to the idea that we work better together. 

Autotrader is a beautiful, surprising and vibrant place to work. We might not be for everyone, but we could be perfect for you. 

About the role  

We’re looking for a CRM Lead to join our Consumer Performance and Growth team in Manchester.  

We’re on a mission to create smarter, more connected experiences that help car buyers and sellers make confident decisions. As part of our investment in growth, we’re building a best-in-class performance and growth capability, with CRM playing a central role in that ambition.  

As a CRM Lead, you will own and shape the end-to-end CRM strategy for consumers, helping guide users through the car-buying journey with timely, relevant, and engaging communications. 

You’ll be responsible for developing and optimising lifecycle programmes that drive growth, conversion and retention, ensuring CRM is embedded as a core part of the product experience. This is a highly collaborative role, working across a cross-functional growth team alongside product managers, marketing, engineers and data analysts. Together, you’ll create seamless, joined-up experiences that deliver the right message to the right customer at the right moment. 

As well as leading strategy and execution, you’ll also be responsible for developing and leading a high-performing CRM team by providing mentorship and guidance. You’ll set high standards for execution and experimentation, build out capability, and help shape what CRM looks like at Autotrader. Regular collaboration with business and product leadership will be essential, as will a strong understanding of lifecycle challenges, consumer insight, and data-driven decision making. 

What we’re looking for  

• Strong experience in CRM and lifecycle marketing, with a track record of owning strategy across multiple channels. (email, SMS, app, push) 
• Leadership experience in developing high-performing teams, fostering a culture of collaboration, innovation, and continuous improvement, mentoring teams, and driving CRM excellence.    
• Hands-on experience using campaign management or marketing automation platforms (we use Braze).  
• Strong understanding of customer data, segmentation, and automation platforms. A commercial mindset and the ability to link CRM metrics to broader business goals. 
• Strong communication skills and the ability to influence senior internal and external stakeholders. 
• Comfortable working in fast-paced, consumer-focused environments. 
• Analytical and confident in running CRM tests and experiments. 
• Solid understanding of GDPR and customer data privacy. 

Benefits 

We’re offering a salary of £65,000 - £85,000 dependent on skills and experience, plus an additional 10% of your salary awarded to you in shares each year. These awarded shares will become yours in yearly instalments over the next three years, and you can choose to either sell them or keep them as shares.  

You'll have 28 days holiday per year, and that's in addition to bank holidays and half day closures on Christmas and New Year's Eve.

That’s not all. You'll be enrolled in our pension scheme, where our standard contributions are 7% and employee contributions are 5%. We also have comprehensive private medical cover, enhanced family leave provisions, a car salary sacrifice scheme, share-save options, and much more. 

We always want to give you the support you need and help prioritise your wellbeing, that’s why we provide access to 24/7 online GP and dentist, as well as specialist support for assisted fertility, gender dysphoria, menopause, period care plans and lots more.  

On top of all that, our hybrid model, Connected Working, combines the best of both worlds – office and home working. You’ll have two fixed weekly office days for team collaboration and one more of your choice to suit your work-life balance.  

Additionally, we have our remote-first periods at set times during summer and winter. During these periods, you can work remotely anywhere in the UK and from certain locations abroad.

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