Director of Brand - SaaS

WHO ARE WE 

Alpega is the trusted execution platform shippers and carriers across Europe rely on to plan, procure, and execute road freight - every day, at the speed the industry demands. 

We are 450+ people across European offices, working in product, engineering, commercial, and the teams that keep partners connected. 

In 2026, Alpega was named a Challenger in the Gartner Magic Quadrant for Transportation Management Systems. Our work also features in BCG's State of AI in European Logistics — alongside the companies setting the pace for the industry. 

Find out more about us: About us | Alpega 

ABOUT THE ROLE

Alpega is sharpening its marketing model and elevating brand into a standalone leadership function, central to driving top-of-funnel growth. The mandate is to build the brand-house — a clear market positioning and a modular, ICP-based messaging framework — and turn it into a continuous, consistent awareness engine. The Director also owns organic and branded demand, translating brand strength into relevant traffic that converts. This is a build-and-lead role: establishing the foundations, raising Alpega's brand authority in its core markets, and developing a talented team. It rewards equal parts strategic craft and the discipline to execute consistently over time.

What you need to do

• Own and maintain the brand-house: positioning, value propositions, ICP-based messaging framework — the gating input for every campaign
• Own product marketing: define value-proposition messaging, own market & competitive intelligence, and create and drive go-to-market campaigns for new products / features, together with Growth
• Plan, build and run brand campaigns end-to-end on a continuous cadence — in close collaboration with Content & Creative to deliver fresh, innovative ideas that make the brand stand out (executed via C&C and Digital Channels)
• Own organic social channels (LinkedIn, Facebook, etc.) — presence, content and community engagement
• Build share of voice and brand authority through a continuous, consistent awareness cadence
• Drive third-party communications — PR, media, external publications and endorsements — to expand share of voice
• Run customer marketing — primarily sourcing customer testimonials and references to fuel brand proof and campaigns
• Own organic & branded demand: branded search, organic MQL, and traffic quality (attract the right ICP)
• Establish thought leadership via proprietary insight and analyst relations
• Lead and develop the Brand team (brand & demand marketing, product marketing, comms, analyst relations)
• Partner with Growth, Content & Creative and Digital Channels to turn the brand-house into campaigns and conversion

What success looks like

• The brand-house is built, adopted across marketing, and gates every campaign
• A continuous, consistent awareness cadence is live across core markets and channels, including organic social
• Share of voice and brand authority are rising in core markets
• Branded search and organic demand are on a clear upward trend
• A credible thought-leadership presence is established (proprietary insight, analyst coverage, PR)
• The Brand team is stable, capable and high-performing

Key Success Metrics

• Share of Voice vs. key competitors in core markets
• Branded search volume
• Organic MQL volume
• Organic traffic-to-lead conversion rate (traffic quality)
• Social reach & engagement growth

WHAT WE LOOK FOR IN YOU

Need-to-haves

• 10+ years in B2B marketing, including 4+ years leading a brand or marketing function with direct team management
• B2B SaaS experience (hard requirement) — ideally platform or subscription businesses
• Demonstrable track record building a brand/messaging framework (positioning + ICP messaging) and executing it into sustained, multi-channel campaigns
• Has owned organic & branded demand and can evidence the brand-to-pipeline/MQL link
• Strong craft in positioning, value proposition and ICP-based messaging
• Strong analytical mindset — spots the gaps between brand ambition and reality and translates them into concrete plans and projects
• Highly structured and organized — brings rigor, prioritization and follow-through to execution
• Proven people leadership: built, led and developed marketing teams across multiple markets
• Experience running brand and organic social across multiple European markets
• Fluent English C1 or above

Nice-to-haves

• Logistics / transport / supply-chain or marketplace / network-business background
• Analyst-relations and PR experience
• Experience operating AI-assisted content and production models
• Additional European languages / cross-cultural campaign experience across EU markets

WHAT WE OFFER YOU

• Permanent contract
• Work model: hybrid with 3 days in the office
• 23 days of holidays a year + your birthday day off
• Health insurance
• Allowance
• Grow and learning opportunities in an international environment.
• The possibility to work in a team, but also to work independently.
• An excellent career opportunity at a leading player in transportation management software.

Learn more about Life at Alpega

OUR COMMITMENT 

Alpega hires people from diverse backgrounds, beliefs, and identities. What matters is the work, and that the people doing it have what they need to do it well. 

If you need adjustments at any stage of the application or interview process, contact the Talent Acquisition specialist for this role, and we'll arrange it. 

OUR PRIVACY POLICY