Product Marketing Manager

As we continue to expand our product portfolio and grow our market presence, we are looking to reinforce our team with a talented Product Marketing Manager.

This strategic addition will play a crucial role in managing and launching a growing number of innovative products. You will collaborate with cross-functional teams to define go-to-market strategies, create compelling product messaging, and ensure the success of our expanding product line. If you're passionate about storytelling, market analysis, and executing go-to-market strategies at lightning speed, we want to hear from you!

About the job

As a Product Marketer you will play a pivotal role in driving the success of our products from ideation to market launch. You will work at the intersection of product, sales, and market insights, ensuring that our solutions not only meet market demands but also deliver unmatched value to our market.

Your main missions will be:

• Market & Competitive Intelligence Conduct extensive research to get a deep knowledge and understanding of the Retail, Payment and BNPL markets, merchants challenges and needs and competitors products and moves.
• Positioning & Messaging Define the core value proposition of our solution for our audience and develop messaging tailored to different verticals and segments.
• Go-to-Market (GTM) Strategy Define go to market strategies and drive end-to-end action plans to ensure the success of launching new product offers.
• Internal stakeholders enablement Equip sales, account managers, revenue marketing and product teams with the knowledge and materials they need on product messaging, competitors strengths and weaknesses and merchant objections, to win deals and avoid churn.

As a key member of the Product department, you will be integrated into the Product Marketing team, reporting to the Product Marketing Lead. Your role will be pivotal in working closely with various teams: Product Management, Product Design, Brand, Revenue Marketing, Account Management, Sales. You will also be in regular contact with our merchants.

About you

• You have 3 years of experience in product marketing with proven experience conducting extensive research and sizing addressable markets as well as launching new products at scale
• You are fluent in English
• You can navigate a complex or large organization
• You have stellar project management skills
• You are customer-centric
• You are a great communicator
• You are a a critical thinker and a problem solver
• You are data-driven
• You excel in team environments
• You are driven by a desire to constantly innovate and improve

In essence, we are looking for a dynamic individual who isn't just skilled but is also adaptable, collaborative, and driven by a desire to constantly innovate and improve. If this resonates with you, you might be the perfect fit for Alma.

About the recruitment process

• Visio call with Ryslene, our Talent Acquisition Manager
• Visio call with Julie, Product Marketing Lead
• Written case study to prepare at home
• Oral debrief with Laura, CPO and Julie, Product Marketing Lead